Client :
Seamless Journeys
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "Seamless Journey," this month has seen 394 impressions, indicating that while users are seeing the site in search results, engagement has slightly decreased compared to the previous month. An impression refers to the number of times the website appeared in search results or was displayed to users.
Click: The number of clicks were reported 4 clicks this month, This slight decline in clicks could suggest a few areas for improvement. It might be beneficial to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are compelling enough to encourage clicks. Additionally, evaluating the relevance of the keywords driving impressions could help align content with user intent.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
seamless journey
connecting journeys
seamless journey platform
how to find travel partners
journeys canada customer service
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
On-page SEO:
The on-page SEO analysis for Seamless Journey reveals an impressive score of 91, This high score reflects well-structured content, effective use of keywords, and optimized meta tags, all of which enhance the user experience and improve the site's chances of ranking higher in search results. Maintaining this level of optimization will help Seamless Journey attract more organic traffic, So keeping the On page score high plays a impressive roll for website SEO.
Off-page SEO:
Back links: Seamless Journey currently boasts a total of 4 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on Seamless Journey valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 12 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of Seamless Journey. To build on this strong foundation, Seamless Journey should continue to foster more relationships with high and related linking domains.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
2
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
4
IMPRESSIONS
394
CTR
1.01%
GOOGLE ADS CAMPAIGN
CLICKS
223
IMPRESSIONS
1.45K
AVG.CPC
$1.83
CTR
14.68%
AD OPTIMIZATION SCORE
99.3%
CAMPAIGN COST
$405
Google Ads Campaign Report - October
Campaign Status:Currently, your campaign is in an optimized state. The "search impression share" of your keywords is around 10%, meaning your ad appeared in 10% of users' Google searches, primarily due to budget limitations. However, thanks to effective optimization, your campaign ranked among the top 4 results on Google in 80% of cases where it appeared—a strong and noteworthy figure.
Budget Recommendation:If you wish to increase the search impression share to around 30%, we recommend raising the daily budget from $14 to $30. If the current performance is satisfactory, maintaining the existing budget is also an option.
Actions Taken in October:
Weekly keyword review, adding relevant keywords and negating those unrelated to your business.
Optimizing CPC to determine the most effective bid for each keyword.
Increased CPC for the keyword "travel companions" due to its high conversion rate.
Plans for Next Month:In October, we installed the Microsoft Clarity tool on your website, allowing us to analyze user behavior next month. This analysis will help identify areas for improvement and, through optimization, boost conversion rates.
This report offers you a detailed view of your campaign’s current status and our upcoming optimization plans.
Glossary of Terms:
Search Impression Share: The percentage of times your ad was shown out of the total opportunities.
CPC (Cost Per Click): The amount paid each time a user clicks on your ad.
Conversion: A desired user action, such as a purchase or sign-up, resulting from your ad.
Microsoft Clarity: A web analytics tool that tracks user interactions on your site to provide insights for optimization.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.