Client :
Seamless Journeys
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: www.seamlessjourneys.ca
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of Seamless Journeys' website performance, focusing on SEO, website health, and technical insights. The website maintains a strong on-page SEO score, with opportunities to enhance brand authority, increase organic traffic, and improve visibility through targeted optimizations.
2. Key Metrics Overview
MetricValueSpam Score: 1%
Root Domain Score: 1
Brand Authority: 1
Total Clicks: 8
Total Impressions: 696
Click-Through Rate (CTR): 1.14%
Number of Backlinks: 14
Number of Linking Domains: 5
On-Page SEO Score: 91/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 8 clicks, indicating an opportunity to improve organic engagement.
Total impressions reached 696, suggesting decent visibility but a need to boost CTR.
3.2 Click-Through Rate (CTR)
The CTR is 1.14%, which could be improved with better meta descriptions and compelling page titles.
3.3 Backlink Profile & Authority
The website has 14 backlinks from 5 linking domains, providing some SEO value but requiring further link-building.
Brand authority remains at 1, showing that additional efforts are needed to establish credibility.
3.4 Spam Score & Root Domain Score
Spam Score is 1%, which is a healthy indicator.
Root Domain Score of 1 highlights the need for more authoritative backlinks and content expansion.
4. Top 5 Linking Queries
The following are the most valuable queries driving backlinks to the website:
Seamless travel
Paid travel companions
Paid travel companion
Seamless travel experience
Paid female travel companion
Analysis: These queries indicate that the website is gaining traction in the niche travel space. Optimizing content around these keywords can improve rankings and drive more traffic.
5. Top 3 Most-Visited URLs
Insights:
The homepage remains the most visited, indicating strong brand recognition.
The FAQ page's ranking suggests that users are actively searching for answers about the service.
The "Traveler Responsibilities and Duties" page ranks in the top three, reflecting user interest in detailed service guidelines.
6. On-Page SEO Performance
On-Page SEO Score: 91/100, indicating a well-optimized website.
Areas for improvement:Enhance internal linking to boost authority across pages.
Optimize image alt texts for accessibility and search visibility.
Improve meta descriptions for a higher CTR.
7. Recommendations & Action Plan for Next Month
✅ SEO Strategy:
Improve CTR by refining meta descriptions and page titles.
Build more high-quality backlinks to strengthen authority.
Conduct keyword expansion to increase search visibility.
✅ Content Updates:
Publish a new blog post focused on trending travel topics to increase organic traffic.
Strengthen internal linking across key service pages.
✅ Performance Goals:
Increase organic clicks.
Grow backlinks from 14 to 20+.
Improve CTR from 1.14% to at least 2% by optimizing meta tags.
8. Conclusion
The website is in good health, but there are growth opportunities in increasing authority, improving click-through rates, and refining SEO efforts. Implementing the suggested optimizations will help Seamless Journeys expand its online presence and attract more visitors.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
8
IMPRESSIONS
696
CTR
1.14%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.