Client :
Seamless Journeys
Google Ads Report | August 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
98
IMPRESSIONS
1K
AVG.CPC
$0.63
CTR
9.74%
AD OPTIMIZATION SCORE
87%
CAMPAIGN COST
$61
Actions Taken
Daily Campaign Monitoring and Negative Keyword Management:We conducted daily checks on your campaign to ensure that it is running efficiently. During these reviews, we identified that your ads were being displayed for irrelevant search queries. To prevent budget wastage on irrelevant clicks, we added the following unrelated keywords to your negative keywords list:
[app]
[cruise travel companions]
[find cruise mates]
[how to meet someone while traveling]
[travel buddy app]
[travel buddy india]
[trouver une personne pour voyager]
By excluding these keywords, we ensure that your ads are shown only to potential customers who are more likely to be interested in your offerings, thus optimizing your ad spend.
Manual CPC Strategy Implementation:Your campaign is currently running under a "Manual CPC" strategy. This means that we are manually setting the maximum cost-per-click (Max CPC) for your keywords. We adjust these bids daily based on performance to ensure that your campaign gets the highest possible number of clicks at the lowest possible cost. This strategy gives us greater control over your ad spend and helps maximize your return on investment.
Glossary of Terms
Clicks: The number of times users clicked on your ad.
Impressions: The number of times your ad was displayed to users.
CPC (Cost-Per-Click): The amount you pay each time someone clicks on your ad.
Manual CPC: A bidding strategy where we manually set the maximum cost-per-click you're willing to pay for your ads.
Max CPC: The maximum amount you're willing to pay per click on your ad.
Negative Keywords: Specific words or phrases that prevent your ads from being shown for certain searches, ensuring your ads only appear in relevant contexts.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.