Client :
Seamless Journeys
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔

Website Monthly Maintenance Report
Business Name: Seamless Journeys
Website: https://www.seamlessjourneys.ca/
Month: January
Overview
This report provides an analysis of your website’s performance for [Insert Month]. It includes insights into on-page SEO, search engine visibility, user engagement, backlink profile, and domain metrics. The report also highlights key improvements, areas for further optimization, and recommendations for the upcoming month.
1. On-Page SEO Score
Current Score: 91
Remarks: The on-page SEO score remains strong, reflecting effective optimizations in meta tags, internal linking, and page speed. Further refinements in content structure and keyword optimization can enhance performance.
2. Search Queries
Query
Travel companion
Travel companions for seniors
Travel companion elderly
Travel companion for senior
How to become a travel companion
Remarks: The search queries driving traffic indicate strong alignment with the website’s niche. There has been a 33% increase in the number of clicks, indicating improved search visibility. Maintaining consistency in content updates and targeting related long-tail keywords may further improve rankings.
3. User Engagement Metrics
Total Clicks: 16
Total Impressions: 855
Average CTR: 1.87%
Remarks: The CTR remains steady. Optimizing meta descriptions and improving page titles can help increase click-through rates. Further enhancements in content presentation and strategic keyword placements may yield better engagement.
4. Backlink Profile
Total Backlinks: 5
Linking Domains: 11
Remarks: The backlink profile indicates a modest link-building effort. The number of linking domains is growing, which is beneficial for SEO. However, acquiring high-authority backlinks will be essential to improving overall domain strength and search rankings.
5. Domain Metrics
Domain Authority (DA): 1
Spam Score: 1%
Remarks: The domain authority remains low, which suggests a need for more high-quality backlinks. The spam score remains minimal, indicating that the link-building strategy is in compliance with best practices. Continued efforts in content marketing and outreach can contribute to a gradual increase in DA.
Summary and Recommendations
Key Achievements:
33% increase in clicks, indicating improved search engine visibility.
Consistently high on-page SEO score (91) reflecting strong technical optimization.
Stable CTR (1.87%), showing engagement with search users.
Low spam score (1%), ensuring a clean and reputable backlink profile.
Areas for Improvement:
Expand high-quality backlink acquisition to improve domain authority.
Optimize meta titles and descriptions to increase CTR.
Enhance content strategy to target long-tail and high-intent keywords.
Action Plan for Next Month:
Increase outreach efforts to acquire relevant, high-quality backlinks from industry-related websites.
Optimize existing content and title tags to improve search rankings and user engagement.
Monitor user behavior and refine internal linking for better navigation and on-page retention.
Conclusion
The website has demonstrated steady progress in key SEO areas, particularly in search visibility and user engagement. Moving forward, the focus should be on strengthening domain authority through link-building efforts and refining content for improved user interaction. Implementing the recommended strategies will help further improve performance in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
16
IMPRESSIONS
855
CTR
1.87
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.