Client :
Seamless Journeys
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Seamless Journeys
Click-Through Rate (CTR) Analysis:
This month, the Seamless Journeys website saw 307 impressions, reflecting strong visibility in search engine results. These impressions indicate that the site is appearing frequently for relevant search queries, positioning it well to capture potential clients. However, despite this exposure, the website received only 11 clicks, highlighting a gap between visibility and actual engagement. To improve this, consider optimizing meta titles and descriptions to make them more enticing and aligned with user intent. Additionally, refining content around high-performing keywords could help boost click-through rates and drive more meaningful traffic to the site.
Keyword Performance:
Several keywords associated with Seamless Journeys saw positive growth this month, suggesting that the site is becoming increasingly relevant for users searching related terms. Keywords like "seamless journeys" "medical travel companion" "medical travel companion" have gained traction, reflecting a broader interest in the site’s services. This uptick in keyword performance could result in more organic traffic as search queries align better with your offerings.
Additionally, the following pages on the website attracted notable traffic during October:
On-Page SEO:
The on-page SEO score for the Seamless Journeys website is 91, indicating a strong foundation and effective optimization. The site is well-structured with relevant, high-quality content, optimized meta tags, and a good internal linking strategy, all of which contribute to an excellent user experience. To further enhance search rankings and maximize visibility, continued attention to refining content and metadata is recommended. Maintaining the focus on keyword relevance, content quality, and strategic internal linking will ensure sustained growth in organic traffic and improve SEO performance even further.
Off-Page SEO:
The website currently has 12 backlinks, an essential component for strengthening its authority in search engine results. Backlinks act as endorsements from other websites, signaling to search engines that Seamless Journeys’ content is valuable and trustworthy. Additionally, with 10 linking domains, the website has a fair foundation of credibility. To further enhance this, focus on acquiring more backlinks from reputable and industry-relevant websites. Increasing the number of linking domains will improve the website’s domain authority and overall search engine ranking.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
11
IMPRESSIONS
307
CTR
3.58
GOOGLE ADS CAMPAIGN
CLICKS
246
IMPRESSIONS
1.8K
AVG.CPC
$1.76
CTR
12.66%
AD OPTIMIZATION SCORE
96%
CAMPAIGN COST
$428
Campaign Overview
Despite operating on a limited budget, the campaign has shown strong performance, generating high-quality clicks.
Actions Taken in November
Weekly Review and Optimization:
The campaign was reviewed and optimized on a weekly basis. New keywords that showed potential for increasing conversions were added to the campaign. Additionally, the CPC for certain keywords with high conversion potential was increased to improve their ranking and visibility. These keywords include:
travel companions
travel companion
senior travel buddy
Negative Keyword Updates:Keywords that were not relevant to your business but were being triggered by Google were identified and added to the Negative Keywords list to improve targeting accuracy.
Summary
The campaign continues to deliver quality traffic despite its budget limitations. Weekly optimizations have helped refine the targeting and improve the chances of conversion by focusing on high-performing keywords while eliminating irrelevant ones.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.