Client :
Seamless Journeys
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Click Rate Analysis:
Impression: The website received approximately 380 impressions, which is consistent with the previous month. However, there's a positive trend as impressions have increased in the past week.
Click: The website recorded 13 clicks last month, resulting in a CTR of 3.4%. While this is a starting point, it's expected to improve as the number of clicks grows.
Keyword Analysis:
The following queries have shown promising results in terms of clicks and impressions:
"how to find a travel companion"
"find people to travel with"
"find travel companion"
"find a travel partner"
These keywords align well with the website's theme and are likely driving relevant traffic.
On-page SEO analysis:
The website's on-page SEO score of 91 indicates a strong foundation. This is a positive sign as it suggests that the page titles and descriptions are optimized according to recommended guidelines.
Off-page SEO analysis:
Backlinks:
The website has a relatively small number of backlinks (12) at this stage. While this is a starting point, building a more substantial backlink profile is crucial for improving search engine rankings.
Domain Authority:
The number of domains linking to the website (10) is a positive indicator. These domains likely contribute to the website's authority and visibility in search results.
Terminology Explained:
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
2
LINKING ROOT DOMAINS
4
SPAM SCORE
1
GOOGLE CLICKS
13
IMPRESSIONS
380
CTR
3.4%
GOOGLE ADS CAMPAIGN
CLICKS
293
IMPRESSIONS
2.17K
AVG.CPC
$1.38
CTR
13.53%
AD OPTIMIZATION SCORE
89%
CAMPAIGN COST
$403
Current Campaign Status Report
Campaign Budget:
Your current daily budget is set at $14. Given that your campaign is targeting both Canada and the USA, this budget is quite low to effectively cover these regions. We recommend increasing your daily budget to at least $30 to capture more clicks and improve overall performance. Please let us know if you'd like to proceed with this adjustment.
Important Note:
We kindly request that you refrain from making any changes to your campaign without consulting us first. On September 18th, some changes were made to the campaign without our coordination, which resulted in it becoming unoptimized. Consequently, we had to re-optimize the campaign, which led to an increase in advertising costs.
September Activities:
Daily Campaign Optimization:
As your campaign is running with a Manual CPC strategy, we reviewed and optimized the Max CPC for keywords on a daily basis. Our goal was to find the most effective Max CPC for each keyword to obtain the highest number of clicks at the lowest possible cost.
Headline Optimization:
We reviewed the existing headlines and added new ones to improve your Quality Score and reduce the cost per click. Some of the new headlines added include:
Senior Travel Companion Wanted
Travel Buddy Finder
Travel Buddy Site
Landing Page Optimization:
To improve Ad Relevance and Quality Score, we added new content to your landing page to enhance the user experience.
Negative Keywords:
Occasionally, your ads were triggered by irrelevant keywords. Since we monitor your campaign daily, we promptly added these terms to the Negative Keywords list to prevent your ads from showing for these searches. Some examples of these keywords include:
[application pour trouver un compagnon de voyage]
[cruise travel companions]
[how do I find a group to travel with]
[travel mate app]
Max CPC Testing:
Throughout September, we continuously tested different Max CPC values to find the optimal balance between cost and click volume. The following keywords generated the most clicks for your campaign last month:
travel buddy: 25 clicks
travel companion: 8 clicks
travel partners: 7 clicks
Planned Activities for October:
Keyword Expansion and Optimization:
We will add new keywords to your search keywords list and further optimize the existing ones to increase impressions and improve visibility.
Max CPC Adjustments:
We will continue to regularly optimize the Max CPC for keywords to ensure you receive the highest number of clicks at the lowest possible cost.
Terminology Explained:
Manual CPC: A bidding strategy where you manually set the maximum amount you're willing to pay per click on your ads.
Max CPC: The highest amount you're willing to pay for a click on a particular keyword.
Quality Score: A metric used by Google to assess the relevance and quality of your ads, keywords, and landing pages.
Ad Relevance: How closely your ad matches a user's search intent, impacting the Quality Score.
Negative Keywords: Keywords that are excluded from triggering your ads, ensuring that they aren't shown for irrelevant searches.
Impressions: The number of times your ad is displayed to users on Google search results or other platforms.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.