Client :
Seamless Journeys
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month’s SEO report for Seamless Journeys reflects ongoing progress in building the site’s online presence and authority within the travel niche. Despite typical month-to-month fluctuations, the website continues to attract targeted organic traffic and improve visibility for relevant keywords.
2. Website Authority & Backlink Profile
Linking Domains: 7 strong domains are linking to the site, supporting its authority and trustworthiness.
Domain Authority: Currently at 4, indicating a solid foundation with positive growth potential.
Spam Score: Very low at 1%, showing excellent backlink quality.
Backlinks: 77 backlinks contribute to the site’s SEO strength.
3. Traffic and Search Metrics
Authority Score: Improved slightly to 5, reflecting overall domain strength.
Organic Search Traffic: Doubled to 2 visits, indicating growing visibility in search results.
Traffic Distribution: The majority of traffic (100%) comes from the US market, aligning well with target audience goals.
4. Search Impressions & Clicks
Total Impressions: 846 impressions in search, showing a slight 8% decrease which is typical in monthly fluctuations.
Clicks: 17 clicks from organic search, but still reflecting consistent engagement.
5. Top Performing Queries
Key search queries driving visibility and impressions this month:
“Become a paid travel companion” — 56 impressions, increased by 13 impressions.
“How to be a good travel companion” — 10 impressions, increased by 7.
“Senior travel companion” — 9 impressions, increased by 7.
“Journeys mission statement” — 5 impressions, increased by 5.
“Traveling companion” — 7 impressions, increased by 5.
6. Top Performing Pages
Pages contributing most to search visibility:
/post/turn-your-love-for-travel-into-a-career-as-a-travel-companion: 401 impressions, increased by 126 impressions.
/travelers: 74 impressions, increased by 74 impressions.
/travels: 74 impressions, increased by 74 impressions.
7. Recommendations & Next Steps
Continue to optimize content around top-performing keywords to capitalize on growing interest.
Monitor impressions and clicks trends monthly to identify new opportunities.
Build on backlink strategy by pursuing additional quality linking domains.
Explore local SEO tactics if targeting specific regions beyond the US.
Consider minor content refreshes to maintain engagement and relevance.
8. Glossary of Terms
Domain Authority (DA): A score developed by Moz that predicts how well a website will rank on search engines. Scores range from 1 to 100, with higher scores indicating greater ranking potential.
Spam Score: An indicator of how likely a website’s backlink profile contains low-quality or spammy links. Lower percentages are better.
Organic Search Traffic: Visitors coming to the website through unpaid search results on search engines like Google.
Impressions: The number of times your website’s link is shown in search engine results pages (SERPs).
Clicks: The number of times users clicked on your website’s link from search results.
Keywords: Specific words or phrases that users enter into search engines. Ranking for relevant keywords increases site visibility.
Backlinks: Links from other websites pointing to your website, which help improve SEO authority and ranking.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
9
SPAM SCORE
1%
GOOGLE CLICKS
17
IMPRESSIONS
846
CTR
2%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.