Client :
Scan Tube Steel
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report provides a summary of the Scan Tube Steel website's performance and SEO health for March. It includes key insights such as clicks, impressions, CTR, top-performing queries, backlink status, domain authority, and overall on-page health. The goal remains to ensure the website is technically sound, search-friendly, and continually optimized for better visibility.
2. Performance Summary
Total Clicks: 180
Total Impressions: 3,491
Click-Through Rate (CTR): 5.15%
3. On-Page SEO Score
Current On-Page Score: 91/100
Key Improvements:
Enhanced product category metadata with industry-specific keywords
Streamlined mobile UX for improved engagement and readability
Added alt text and optimized image compression across key product pages
4. Top Queries
scantube steel
common uses of steel
common use of stainless steel
seamless tube suppliers
stainless steel tubing manufacturers
5. Top Linking Pages
6. Backlink Profile
Total Backlinks: 54
Linking Domains: 42
7. Domain Authority & Spam Score
Domain Authority (DA): 15/100
Spam Score: 1%
Remarks: The site maintains a solid and safe backlink profile with continued growth in referring domains from relevant industrial sources.
8. Recommendations for April
Develop educational blog content around “uses of stainless steel” and “seamless tubing”
Pursue backlink opportunities from manufacturing directories and B2B platforms
Continue building keyword density on product/service pages for SEO gains
Monitor technical SEO metrics and maintain strong on-page performance
9. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Calculated as (Clicks ÷ Impressions) x 100.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
15
LINKING ROOT DOMAINS
5
SPAM SCORE
1%
GOOGLE CLICKS
180
IMPRESSIONS
3491
CTR
5.15%
GOOGLE ADS CAMPAIGN
CLICKS
505
IMPRESSIONS
7.68K
AVG.CPC
$4.21
CTR
6.57%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
$2.13
Campaign Performance Update
The campaign is currently in an optimized state, receiving high-quality clicks on relevant keywords aligned with the business niche.March Optimization Efforts
Negative Keyword Optimization
Throughout the month, the campaign was monitored and optimized weekly. During this process, irrelevant search terms that were triggering ads were identified and added to the negative keyword list to prevent wasted ad spend. Some of these negative keywords include:
[where can I buy steel tubing near me]
[where to buy metal tubing]
[where to buy stainless steel]
[스테인레스 304]
[스텐레스 316]
[304 스테인레스]
[acier inoxydable 304]
[cres 304]
[cres type 304]
[material ss304]
New High-Performing Keywords Added
Through search term analysis, we identified new keywords that led to conversions. These keywords were added to the search keyword list with a CPC of $5 to continue driving high-intent traffic:
stainless tubing
stainless mechanical tubing
stainless tube
Recommendations for Campaign Improvement
Since your business offers various products, we recommend creating separate ad groups for each product type instead of using a single ad group for all products. This will allow us to:
Optimize headlines for each product category
Improve CTR (Click-Through Rate)
Enhance conversion rates by making ads more relevant to user intent
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.