Client :
Scan Tube Steel
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Scantube Steel over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 91
Domain Authority (DA): 3
Spam Score: 1
Clicks: 152
Impressions: 3,232
Scantube Steel maintained a solid on-page SEO score of 91, reflecting a good level of optimization. However, the domain authority is relatively low (DA 3), which presents an opportunity for improvement through backlink acquisition. Traffic generated was primarily from Canada, the United States, and South Africa.
Top Queries
Below are the top search queries that led users to Scantube Steel this month:
common use of stainless steel
+52 impressions
Total: 74 impressionssteel pipe suppliers Ontario
+16 impressions
Total: 16 impressionssandvik stainless steel tubing
+14 impressions
Total: 25 impressionshollow round bar
+13 impressions
Total: 23 impressionssteel company near me
+13 impressions
Total: 13 impressions
Top Linking Pages
Currently, the website has 57 backlinks from 27 linking domains. Increasing the quantity and quality of backlinks remains essential for building domain authority.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Backlink Building: Focus on acquiring additional backlinks from authoritative websites in the steel and manufacturing sectors to boost domain authority.
Content Expansion: Consider publishing blog posts targeting keywords related to stainless steel applications, such as "common uses" or "steel pipe suppliers" to capture more specific search queries.
SEO and Authority Growth: Explore partnerships, guest blogging, and online directories to build backlinks and improve trust signals.
Monitor Key Trends: Track impressions and clicks for top queries to identify emerging trends and further optimize content based on performance.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Domain Authority (DA): A score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A metric indicating the potential for spammy links pointing to the website. A low score is ideal.
Backlinks: Links from external websites pointing to Scantube Steel, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to Scantube Steel.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results (regardless of whether they were clicked).
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
8
SPAM SCORE
1%
GOOGLE CLICKS
152
IMPRESSIONS
3232
CTR
4.7%
GOOGLE ADS CAMPAIGN
CLICKS
511
IMPRESSIONS
7.8K
AVG.CPC
$4.1
CTR
6.56%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.1K
Tasks Completed in April
The campaign was reviewed and optimized on a weekly basis. During this process, several irrelevant keywords that were unintentionally triggering ads were identified and added to the negative keyword list. Some examples include:
[where to purchase stainless steel]
[where to buy tube steel near me]
[where to buy steel tubing near me]
[what type of stainless steel is 304]
[what's 304 stainless steel]
To improve landing page experience and boost Quality Scores, each keyword was redirected to a dedicated landing page relevant to its content. For example, users searching for [stainless steel tubing] were directed to the Stainless Steel Tubes page instead of the homepage, resulting in a more relevant and user-friendly experience.
Recommendations for Further Improvement
Since you offer a wide range of products, we recommend creating separate ad groups for each product category instead of using one group for all. This allows for more tailored headlines and ad copy, which can help improve CTR and conversion rates by ensuring each ad is highly relevant to the user’s intent.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.