Monthly Website Performance Report: Scan Tube Steel

Reporting Period: June 2025

1. Executive Summary

This month's report for Scan Tube Steel (scantubesteel.com) shows a solid foundation for online visibility and growth. Your website has an Authority Score of 8 and an excellent Domain Authority of 18, underpinned by a robust backlink profile of 289 backlinks from 124 referring domains. We are seeing healthy organic search traffic with 543 visitors and over 1,700 impressions, indicating effective reach within your target market. Content related to specific steel products like "seamless pipes" and industry standards is performing exceptionally well, affirming your relevance in the steel import and supply sector.

2. Overall Performance Summary

Scan Tube Steel's website is demonstrating strong performance in search results, effectively reaching a significant and relevant audience. The consistent impressions and clicks, coupled with a solid authority and backlink profile, highlight your growing influence in the steel industry. The substantial increase in visibility for specific product and technical queries is a testament to the effectiveness of your content strategy in attracting relevant traffic and establishing your brand as a reliable supplier of steel products.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Impressions:
  Current: 1,731
  Explanation: Impressions signify the number of times your website's content appeared in search results. Consistently achieving over 1,700 impressions is a strong accomplishment! This demonstrates that Scan Tube Steel is highly visible to a broad audience actively searching for steel products and related information.

• Clicks:
  Current: 55
  Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating 55 clicks indicates good user engagement, as individuals are finding your search listings compelling enough to visit your site directly.

• Organic Search Traffic:
  Current: 543
  Keywords Ranked: 1,206
  Explanation: Organic search traffic refers to visitors who land on your website by clicking on unpaid search results. Having 543 organic visitors indicates a consistent flow of interested users to your site. This is supported by ranking for an impressive 1,206 keywords, signifying a broad and relevant presence across various steel-related search queries.

• Authority Score (AS):
  Current: 8
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 8 is a very strong indicator of your growing online authority and trustworthiness in the market.

• Backlinks & Referring Domains:
  Total Backlinks: 289
  Referring Domains: 124
  Linking Domains: 98
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With an impressive 289 backlinks from 124 unique referring domains, and 98 linking domains, Scan Tube Steel has cultivated an exceptionally strong and diverse link profile. This robust network of external references significantly boosts your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 18
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 18 is an excellent score, reflecting your website's high potential to rank effectively for a wide range of relevant keywords in the steel industry.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is outstanding! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

• Top Performing Queries (What People Are Searching For):Your website is successfully capturing attention for key queries related to various steel products and industry specifications.
  "seamless pipes": ↑ 532 impressions (Total: 532 impressions)
  "seamless pipe": ↑ 160 impressions (Total: 341 impressions)
  "astm a335 p11": ↑ 137 impressions (Total: 137 impressions)
  "seamless pipe manufacturers": ↑ 111 impressions (Total: 111 impressions)
  "steel pipe suppliers": ↑ 79 impressions (Total: 79 impressions)
  Insight: The strong performance of these queries highlights a significant interest in specific product types like "seamless pipes" and industry standards like "astm a335 p11". The demand for information on "seamless pipe manufacturers" and "steel pipe suppliers" indicates your content is effectively reaching potential clients seeking direct suppliers.

• Top Performing Pages (What Content is Being Seen):The following pages on your website have seen the most significant increases in impressions, showing which content is resonating most strongly with search engine users.
  "/seamless-pipes": ↑ 432 impressions (Total: 432 impressions)
  "/post/astm-a335-p11-pipe-specifications-sizes-weight-price-manufacturers": ↑ 153 impressions (Total: 153 impressions)
  "/black-pipe": ↑ 134 impressions (Total: 134 impressions)
  "/post/what-is-seamless-steel-pipe-benefits-application-and-more": ↑ 104 impressions (Total: 104 impressions)
  "/carbon-steel-pipe": ↑ 87 impressions (Total: 87 impressions)
  Insight: The outstanding performance of these pages, particularly those focusing on specific steel products like seamless pipes and technical specifications, confirms a high level of user interest in detailed product information and industry knowledge. This deep engagement with technical content is a significant asset.

5. Geographic Reach

Currently, our organic search traffic is predominantly from the United States, accounting for 60% of our 543 visitors and 599 out of 1,206 total keywords discovered globally. It's encouraging to note that your website's keywords are also being found in search results in Canada (16% traffic share, 87 visitors, 137 keywords) and India (10% traffic share, 54 visitors, 143 keywords), indicating strong potential for future international expansion as your authority and rankings improve.

6. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

• Expand Content on High-Demand Products: Given the exceptional traction for "seamless pipes" and "ASTM A335 P11," consider creating more in-depth content around these products, such as detailed specification sheets, application guides, or case studies.

• Target Manufacturing and Supplier Queries: Continue to optimize content for terms like "seamless pipe manufacturers" and "steel pipe suppliers" to directly address the needs of businesses looking for suppliers.

• Leverage Technical Expertise: Continue to publish content that showcases your deep understanding of steel types, specifications, and applications. This positions Scan Tube Steel as an industry authority.

7. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

• Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Linking Domains: Refers to the number of unique domains that link to your site. Often used interchangeably with Referring Domains.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

• Queries: The actual words or phrases that users type into search engines when searching for information.