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Client :
Scan Tube Steel
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report
Scan Tube Steel
Website: https://www.scantubesteel.com/
Month: January


Overview

This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.


1. On-Page SEO Score

  • Current Score: 91

  • Remarks: The on-page score remains strong, indicating well-optimized pages, structured content, and effective meta tags. Further optimization on schema markup and internal linking can enhance search visibility.


2. Search Queries

Top 5 Queries Driving Traffic:

  • Hollow bars

  • Extruded hollow bar

  • Scan pipe

  • Uses of stainless steel

  • Hollow bar suppliers

Remarks: There has been a 23% increase in the number of clicks for search queries, demonstrating improved ranking and search visibility. Continued focus on high-value keywords will further boost organic traffic.


3. User Engagement Metrics

  • Total Clicks: 125

  • Total Impressions: 5,648

  • Average CTR: 2.21%

Remarks: The CTR remains stable, but additional optimization in title tags, meta descriptions, and structured snippets can further enhance click-through rates.


4. Backlink Profile

  • Number of Backlinks: 89

  • Linking Domains: 25

Remarks: The backlink profile is consistent, but acquiring more high-quality backlinks from authoritative sources will strengthen the website’s domain authority.


5. Domain Metrics

  • Domain Authority (DA): Not specified

  • Spam Score: 1%

Remarks: The spam score remains very low, indicating healthy and credible link-building practices. The focus should remain on earning links from reputable industry-related sites.

Summary and Recommendations


Achievements:

  • 23% increase in clicks for top search queries

  • Strong on-page SEO score of 91

  • Stable backlink profile with a low spam score


Areas for Improvement:

  • Acquire more high-quality backlinks to strengthen domain authority

  • Optimize content for long-tail keywords to enhance organic reach

  • Improve CTR by refining title tags and meta descriptions


Action Plan for Next Month:

  1. Implement structured data markup to improve search snippet visibility.

  2. Develop targeted blog content optimized for additional long-tail keywords.

  3. Outreach to authoritative industry websites for backlink acquisition.


Conclusion

This month’s performance indicates steady progress in search rankings and user engagement. By implementing the recommended strategies, the website will continue to grow in visibility and authority in the coming months.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS 
125
IMPRESSIONS
5648
CTR
2.21%
GOOGLE ADS CAMPAIGN
CLICKS
396
IMPRESSIONS
5.97K
AVG.CPC
$4.92
CTR
6.64%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.95k

Actions Taken in January:

  1. Weekly Campaign Review & Optimization:
    The campaign was continuously monitored and optimized on a weekly basis. During this process, we added new keywords that were expected to improve conversions while keeping CPC costs low. Some of the added keywords include:[steel piping suppliers]
    [steel tube company]
    [steel tube manufacturer]
    [steel tubes suppliers]

  2. Negative Keyword Optimization:
    The campaign was regularly reviewed to identify irrelevant keywords that were automatically triggered by Google but were not directly related to your business. These keywords were added to the negative keyword list to ensure more relevant targeting and improved ad performance.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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