Client :
Scan Tube Steel
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
15
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
100
IMPRESSIONS
6340
CTR
1.57%
GOOGLE ADS CAMPAIGN
CLICKS
420
IMPRESSIONS
5.2K
AVG.CPC
$4.31
CTR
7.46%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.7K
Google Ads Campaign Report - October
Campaign Status: In October, we optimized your new campaign and tested various CPCs for keywords. Results showed that the optimal CPC for your keywords is around $4.
Our efforts this month focused on increasing the Search Impression Share of keywords, which reached an average of 45%. This means your ad appeared in 45% of user searches on Google. Additionally, your ads ranked in the top 4 positions in 87% of cases and in the top position in 27% of cases, indicating a favorable campaign performance.
Actions Taken in October:
Weekly review of keywords, removing irrelevant keywords, and adding relevant ones to the search keyword list.
CPC optimization to achieve better results.
Headline optimization and the addition of new headlines, such as 304 stainless steel and 316L stainless steel, to improve Quality Score and reduce cost per click.
Plan for Next Month: In October, we installed the Microsoft Clarity tool on your website to analyze user behavior next month, identify website weaknesses, and increase conversions.
Technical Terms:
CPC (Cost Per Click): The cost paid for each click on an ad.
Search Impression Share: The percentage of impressions your ads receive in relevant searches.
Quality Score: A score that indicates the relevance and effectiveness of ads.
Conversion: Turning visitors into customers or achieving a set goal.
Microsoft Clarity: A tool for analyzing user behavior on a website.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.