Client :
Scan Tube Steel
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: https://www.scantubesteel.com
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 1
Brand Authority: 1
Total Clicks: 145
Total Impressions: 4,631
Click-Through Rate (CTR): 3.13%
Number of Backlinks: 90
Number of Linking Domains: 41
On-Page SEO Score: 91/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 145 clicks, showing engagement in a niche market.
Total impressions reached 4,631, indicating steady visibility in search results.
3.2 Click-Through Rate (CTR)
The CTR is currently 3.13%, reflecting a moderate engagement rate.
Suggested improvements:Optimize meta descriptions and title tags to make them more compelling.
Improve internal linking to boost page authority and encourage more organic clicks.
3.3 Backlink Profile & Authority
The website has 90 backlinks from 41 linking domains, showing a developing link profile.
Brand authority is at 1, which means there’s potential to strengthen domain reputation.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 1 (Low Authority – Needs Improvement)
4. Top 5 Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ stainless steel mississauga
2️⃣ forged hollow bar
3️⃣ uses of stainless steel
4️⃣ 2205 stainless steel round bar
5️⃣ stainless hollow bar tubing
Analysis:
The site ranks well for stainless steel-related queries, which aligns with its industry focus.
Expanding content around stainless steel applications and technical specifications could attract more organic traffic.
5. On-Page SEO Performance
The On-Page SEO Score stands at 91/100, reflecting good performance.
Areas for improvement:
✔ Expand content depth on high-ranking pages to increase dwell time.
✔ Enhance structured data markup to improve search visibility.
✔ Continue optimizing images and alt text for better SEO performance.
Recommended actions:
Develop more educational blog posts related to stainless steel applications.
Optimize high-ranking product pages for featured snippets and rich results.
Improve site speed and mobile usability for better user experience.
7. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase clicks by 15% by refining meta tags and targeting long-tail keywords.
Grow backlinks to 150+ by engaging in guest posting and industry partnerships.
Improve Root Domain Score from 1 to at least 5 within the next few months.
8. Conclusion
This month’s performance shows moderate engagement and visibility, but low domain authority presents an opportunity for improvement. By implementing the recommended SEO, content, and technical updates, we expect to see higher search rankings, increased traffic, and improved authority in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
15
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
145
IMPRESSIONS
4631
CTR
3.13%
GOOGLE ADS CAMPAIGN
CLICKS
464
IMPRESSIONS
7.41K
AVG.CPC
$4.52
CTR
6.27%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.1K
Google Ads Campaign Monthly Report
Over the past month, we have implemented several key optimizations to enhance the efficiency of your Google Ads campaign. Our focus has been on cost optimization, keyword expansion, and bid adjustments to ensure your ads reach the right audience at the most effective cost per acquisition (CPA).
Key Actions Taken:
CPC Adjustments for Cost Efficiency
After analyzing campaign performance and keyword competitiveness, we reduced the CPC (cost per click) for the following high-cost keywords to optimize budget allocation:[316 stainless steel]
[304 stainless steel]
[316L stainless steel]
CPC for these keywords was adjusted from $7 to $5 to ensure a more sustainable cost structure while maintaining a strong ad rank and impression share.
Keyword Expansion for Increased ReachTo compensate for potential traffic changes due to CPC reductions and to expand reach, we added new high-intent keywords that align with your business objectives.
These new keywords are designed to capture additional search volume and improve overall click-through rates (CTR) and lead generation.
Next Steps & Strategic Focus
Monitor the impact of CPC reductions to ensure that lower bids do not negatively affect impressions and conversions.
Analyze the performance of newly added keywords and adjust bids accordingly to maximize ROI.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.