Client :
Scan Tube Steel
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for November: Scan Tube Steel
Click-Through Rate (CTR) Analysis:
This month, the Scan Tube Steel website recorded 6,054 impressions, indicating a high level of visibility in search engine results. The site is effectively appearing for relevant search queries, reaching a broad audience. However, despite this visibility, the website received 140 clicks, highlighting a CTR that may still be optimized. While the click-through rate is promising, there is an opportunity to improve engagement. Refining meta titles and descriptions to better align with user intent and focusing on the most relevant and high-performing keywords could further boost the CTR and lead to more conversions.
Keyword Performance:
Several key terms related to Scan Tube Steel have seen significant improvement this month, reflecting a growing relevance in search results. Keywords "stainless steel uses", "steel services", "hollow stainless steel jakarta", "scan tube steel services ltd" and "carbon steel hollow bar market" specific product offerings have gained traction, leading to a broader audience finding the site through search. The increased performance of these terms is likely to generate even more organic traffic as user intent aligns with the products and services Scan Tube Steel offers. This presents an excellent opportunity to further optimize content around these high-performing keywords to drive even more targeted visitors.
Additionally, the following pages on the website attracted notable traffic during October:
On-Page SEO:
The on-page SEO score for the Scan Tube Steel website is 87, indicating strong optimization with a solid foundation. The site is well-structured, with relevant content, strategic use of keywords, optimized meta tags, and effective internal linking, all contributing to a positive user experience. To further enhance the website’s performance in search rankings, focus on refining content to ensure it is both keyword-relevant and high-quality. Continuing to optimize meta data, internal links, and on-page elements will ensure continued growth in organic traffic and strengthen SEO performance across the board.
Off-Page SEO:
Currently, the Scan Tube Steel website boasts 23 backlinks, an important factor in improving domain authority and search engine rankings. These backlinks are critical for signaling to search engines that the site’s content is valuable and relevant. Additionally, with 43 linking domains, the website has a solid base of credibility in the digital landscape. To further enhance the site’s authority and visibility, it’s essential to continue building relationships with reputable and industry-relevant websites to acquire more high-quality backlinks and linking domains. This will contribute to a stronger domain authority and improve the website’s competitive positioning in search results.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1
GOOGLE CLICKS
140
IMPRESSIONS
6054
CTR
2.31
GOOGLE ADS CAMPAIGN
CLICKS
424
IMPRESSIONS
5.7K
AVG.CPC
$5
CTR
7.48%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$2.1K
Google Ads Campaign Report – November
Campaign Status
The campaign is currently well-optimized, generating relevant clicks for your business-related keywords. However, conversion rates remain low, and new strategies are needed to boost conversions.
Actions Taken in November
Weekly Review and Optimization:The campaign was reviewed weekly, and new keywords with potential for driving conversions and low CPC were added to the search keyword list. For example, "ss pipe" was added with a CPC of $3 to optimize costs.
Negative Keywords:Irrelevant keywords that triggered your ads were identified and added to the Negative Keywords list to improve targeting accuracy.
Headline Optimization:
New headlines were created to improve Quality Score and better attract potential customers. Some examples include:Stainless Steel Dealers
Stainless Steel Near Me
Landing Page Customization:For keywords related to PIPE, the landing page was changed from the homepage to a dedicated landing page specific to this product. This ensures that users searching for PIPE-related terms land directly on a page tailored to their interests.
Planned Actions for Next Month
Landing Page Strategy:We will monitor the performance of the dedicated PIPE landing page. If this change leads to an increase in conversions, we will apply the same strategy to other keywords, linking them to their respective product-specific landing pages.
This approach aims to provide a more tailored user experience, thereby improving the chances of conversion.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.