Client :
Scan Tube Steel
Google Ads Report | August 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
398
IMPRESSIONS
19.1
AVG.CPC
$2.94
CTR
2.09%
AD OPTIMIZATION SCORE
99%
CAMPAIGN COST
$1.17K
Ad Analysis:
During the past month, your ads were being displayed for some irrelevant search terms, which led to inefficient spending of the advertising budget. To address this, we have added the following irrelevant keywords to the negative keywords list:
[inox]
[used steel pipe ontario]
[steel]
[aluminum wholesalers]
[used stainless steel tanks ontario]
By excluding these terms, we aim to enhance the relevance of your ads and reduce unnecessary costs.
Additionally, some optimizations were made to the ad headlines to improve the click-through rate (CTR) and conversions in the upcoming month.
Future Plans:
Your campaign is currently running using the "Maximize Conversions" strategy, which tends to increase your click costs. To better manage these costs, we plan to switch to a "Manual CPC" strategy in the coming month. This will allow us to control the cost of each click more effectively and reduce the overall advertising expenses.
Glossary of Terms:
Clicks: The number of times users clicked on your ad.
Impressions: The number of times your ad was shown to users.
Average Cost-Per-Click (CPC): The average amount you pay for each click on your ad.
Click-Through Rate (CTR): The percentage of people who clicked on your ad after seeing it.
Ad Optimization Score: A score that reflects how well your ad is optimized according to Google's best practices.
Negative Keywords: Words or phrases that prevent your ad from being shown for certain searches that are not relevant to your business.
Maximize Conversions Strategy: A bidding strategy that aims to get the most conversions within your budget, potentially increasing click costs.
Manual CPC Strategy: A bidding strategy where you set the maximum amount you're willing to pay for each click, allowing for more control over costs.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.