Client :
Sara Nutritional Consulting
Monthly Maintenance Report | May 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
38
IMPRESSIONS
413
AVG.CPC
$5.11
CTR
9.2%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$194
Google Ads Monthly Performance Report
During this month, we continued to actively manage and optimize the Google Ads campaign to improve traffic quality, increase lead generation opportunities, and maximize the efficiency of the advertising budget.
Ongoing optimization activities included keyword performance analysis, search term reviews, negative keyword updates, bid adjustments, ad copy monitoring, and continuous performance tracking. These efforts were focused on improving traffic relevance and reducing wasted spend.
After analyzing user behavior and reviewing visitor interactions with the current website experience, a new landing page wireframe was created to better address user needs and improve the conversion journey. The landing page design has now been placed in the development and design queue, where our designers will begin implementing the approved wireframe before it is launched live. The new landing page is expected to improve user engagement, strengthen trust, and provide a more conversion-focused experience for prospective clients.
The campaign is currently operating with a daily budget of $12. To take advantage of the recently activated $600 Google Ads promotional credit, which expires on July 28, we plan to increase the daily budget to $35 once the new landing page is launched. This strategy will allow us to generate significantly more traffic, collect additional performance data, and maximize the value of the promotional credit while driving more potential leads to the website.
Throughout the month, we also monitored campaign performance metrics, reviewed audience behavior, and evaluated opportunities for further optimization. These ongoing efforts ensure that the account remains competitive and prepared for scaling as additional traffic becomes available.
Looking ahead, the combination of a new conversion-focused landing page, increased advertising budget, and continued campaign optimization is expected to create stronger opportunities for lead generation and overall campaign growth.
FAQS
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-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.