Client :
Sara Nutritional Consulting
Monthly Maintenance Report | Apr 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
94
IMPRESSIONS
1.49K
AVG.CPC
$5.70
CTR
6.29%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$536
Work completed in April:
Due to the fact that only $81 was spent in March, the daily budget was doubled in April, resulting in approximately $500 in ad spend. This increase was implemented not only to compensate for the low click volume from the previous month, but also to position the account to exceed $600 in total spend and qualify for Google’s $600 promotional credit. This promotion is currently being processed by Google, and it is highly likely that the $600 credit will be activated on your account during the first week of May.
Now that the Google promotion has been secured, the daily budget has been reduced again to $12 per day, and the ad optimization process has officially begun. CPCs are currently being manually reduced toward the $3 range in order to generate more clicks and leads at a lower cost.
Our primary strategy during this month focused on identifying high-impression keywords. In line with this objective, the following phrase match keywords were added to the campaign to increase visibility across a broader range of relevant searches:
dietician near me
Nutritional Consultants
Online Nutrition Consultants
Nutrition Advisor
nutritionist vancouver
Additionally, since phrase match keywords can trigger ads for unrelated search terms, the campaign has been consistently monitored, and irrelevant search terms have been regularly added to the negative keyword list to prevent wasted spend. Some examples include:
what is a certified holistic nutritionist
toddler dietician tiff
serena poon
shallah panjwani
olya voikin
jenn messina dietitian
elaine roach
This continuous negative keyword optimization has played an important role in improving traffic quality and maintaining budget efficiency.
Planned actions for next month:
During the upcoming month, user behavior on the website will be analyzed in greater detail. Based on this data, CRO (Conversion Rate Optimization) improvements and landing page optimizations will be implemented to improve user experience and maximize lead generation. The goal is to increase conversion rates and generate a higher number of qualified leads from existing traffic.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.