Google Ads Monthly Report

1. Budget Assessment & Recommendation

The campaign is currently operating with a daily budget of $4.00, which limits its ability to compete consistently in Google Ads auctions. As a result, the ads receive fewer impressions and clicks than expected, reducing the opportunity to generate qualified leads.

To improve campaign performance and increase lead generation potential, it is recommended to increase the daily budget to at least $15.00. A higher budget will allow the campaign to participate in more relevant auctions, improve ad visibility, attract more qualified traffic, and provide Google Ads with sufficient data to optimize performance more effectively.

2. Search Query Review & Negative Keyword Optimization

During this month, the Search Terms report was thoroughly reviewed to identify irrelevant search queries that were consuming budget without contributing to conversions.

The following keywords were added as negative keywords to prevent ads from appearing for low-value or unrelated searches:

• accure puncture

• akkupanchar

• recommended acupuncturist

• acupuncture for gi issues

Adding these negative keywords helps improve traffic quality by filtering out irrelevant searches, reducing wasted ad spend, and allowing more of the budget to be allocated toward users with stronger intent to book acupuncture services.

3. Ongoing Campaign Management

Throughout the month, the following optimization activities were carried out:

• Daily monitoring of campaign performance and budget utilization.

• Regular review of Search Terms to identify new optimization opportunities.

• Expansion of the negative keyword list to eliminate irrelevant traffic.

Summary

This month's optimization efforts focused on improving traffic quality by refining keyword targeting and eliminating irrelevant searches through the addition of new negative keywords. While these optimizations improve budget efficiency, the current $4.00 daily budget significantly limits the campaign's growth potential. Increasing the daily budget to at least $15.00 will provide the campaign with a much stronger opportunity to generate qualified leads and achieve better overall advertising performance.