Client :
Rising Hope
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
204
IMPRESSIONS
3.01 K
AVG.CPC
$1.91
CTR
6.77%
AD OPTIMIZATION SCORE
92.4%
CAMPAIGN COST
$391
Some of your campaigns have been restricted by policy and need to be reviewed to fix the issues. These restrictions have prevented the ads from being displayed effectively to users. Next month, we will work to resolve these issues to ensure the campaign runs optimally.
Actions Taken for Campaign Optimization in July
Last month, we analyzed and monitored the words that triggered your ads so that we could optimize them for next month. We found policy-related errors in some campaigns, which we will try to solve in the coming month.
Planned Optimizations for Next Month
1.Review and Resolve Campaign Restrictions:
Fix issues in campaigns that have been restricted due to policy.
2.Select More Suitable Landing Pages:
Choose more suitable landing pages for each ad group to increase campaign effectiveness. Currently, the landing page of users who enter the site through Google ads is the main page of the site, and some of the selected keywords are not optimal for this page; the cost of advertising has increased, so we must try to land Choose a more suitable page to reduce the cost of advertising.
3.Negative Keywords for Irrelevant Terms:
Identify and negate irrelevant keywords that have caused ad displays and budget wastage.
4.Add Relevant Keywords:
Add relevant keywords to the search list to target the desired audience more effectively.
5. Change Match Type from Broad Match to Phrase Match:
Change the match type of keywords from broad match to phrase match to reduce costs and optimize the campaign. In broad match, ads appear for related and varied searches, while in phrase match, ads show only for searches containing the exact phrase in the specified order.
6.Optimize Bid Strategy:
Review and optimize the campaign's bid strategy to reduce costs. In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad.
By implementing these changes, we expect the campaign's performance to improve next month and achieve better results.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.