Client :
Respicaire
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Respicaire over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 100
Domain Authority (DA): 34
Spam Score: 1
Clicks: 1,096
Impressions: 11,328
Respicaire maintained an excellent on-page SEO score of 100, indicating optimal optimization practices. The website's domain authority stands at 34, which is a solid foundation but may benefit from additional authority-building strategies. The website generated substantial traffic, with the highest engagement from the United States, Canada, and India.
Top Queries
Below are the top search queries that led users to Respicaire this month:
respicare
+177 impressions
Total: 1,051 impressionsoxy 4 air purifier
+40 impressions
Total: 126 impressionsrespicar
+37 impressions
Total: 59 impressionsair purifier installation cana
+35 impressions
Total: 51 impressionsi guard
+29 impressions
Total: 334 impressions
Top Linking Pages
Currently, the website has 228 backlinks from 60 linking domains. Increasing the quality and quantity of backlinks remains a key strategy for improving domain authority.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Backlink Building: Focus on securing high-quality backlinks from authoritative websites in the health and air purification sectors to enhance domain authority and improve search rankings.
Content Expansion: Explore creating additional content that targets queries related to air purifiers and their applications, as these topics continue to drive traffic.
SEO and Authority Growth: Continue outreach efforts to increase the number of linking domains. Consider guest posts, product reviews, or collaborations to strengthen online visibility.
Monitor Trends: Keep an eye on top queries and impressions to identify high-performing keywords for further optimization.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Domain Authority (DA): A score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A metric indicating the potential for spammy links pointing to the website. A low score is ideal.
Backlinks: Links from external websites pointing to Respicaire, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to Respicaire.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results (regardless of whether they were clicked).
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
34
LINKING ROOT DOMAINS
17
SPAM SCORE
1%
GOOGLE CLICKS
1096
IMPRESSIONS
11328
CTR
9.67%
GOOGLE ADS CAMPAIGN
CLICKS
158
IMPRESSIONS
1.9K
AVG.CPC
$1.58
CTR
8.56%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$260
Tasks Completed in April:
This month, we added several irrelevant search terms to the negative keywords list and thoroughly cleaned the search terms to prevent wasted ad spend on unrelated queries. Some of the excluded terms include:
[what air purifiers do hospitals use]
[best air purifier allergies]
[best filters for allergies]
[best air filter for house]
[the best air purifier for your home]
[what is the best home air purifier]
[what's the best air purifier]
Additionally, keywords that did not perform well last month were removed from the active keyword list to allow better-performing keywords to receive more impressions and clicks. Removed keywords include:
[Engineered Air Filtration]
[best industrial air purifier]
[clean air solution]
[air purifier pre filter]
[air cleaning]
[buying air purifier]
[air ionizer]
[air filter]
We also optimized the ad headlines to improve Quality Scores, which helped raise the average Quality Score to 5. However, due to the limited budget and low click volume, further improvements are challenging. We recommend increasing your daily budget to gain more clicks and allow the campaign to reach its full potential.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.