Client :
Respicaire
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report provides a summary of the Respicaire website's performance and SEO health for March. It includes key insights such as clicks, impressions, CTR, top-performing queries, backlink status, domain authority, and overall on-page health. The goal remains to ensure the website is technically sound, search-friendly, and continually optimized for better visibility.
2. Performance Summary
Total Clicks: 1,101
Total Impressions: 12,035
Click-Through Rate (CTR): 9.14%
3. On-Page SEO Score
Current On-Page Score: 91/100
Key Improvements:
Optimized category and product pages with high-intent keywords
Enhanced meta tags and descriptions for local search
Improved user navigation and internal linking for product discovery
4. Top Queries
electrostatic furnace filters
quad pro
i guard
air and surface purification
air filters geneva, il
5. Top Linking Pages
6. Backlink Profile
Total Backlinks: 255
Linking Domains: 112
7. Domain Authority & Spam Score
Domain Authority (DA): 16/100
Spam Score: 1%
Remarks: A strong and growing backlink profile with diverse referring domains. Very low spam score indicates a healthy and trusted site presence.
8. Recommendations for April
Continue developing product-focused blog content targeting long-tail keywords
Strengthen backlinks from medical, HVAC, and green energy directories
Implement schema markup for enhanced product listings in search
Encourage reviews and case studies from distributors or installers
9. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Calculated as (Clicks ÷ Impressions) x 100.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
16
LINKING ROOT DOMAINS
34
SPAM SCORE
1%
GOOGLE CLICKS
1101
IMPRESSIONS
12035
CTR
9.14%
GOOGLE ADS CAMPAIGN
CLICKS
161
IMPRESSIONS
2.41K
AVG.CPC
$1.49
CTR
6.68%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
$240
March Campaign Optimization Report
Landing Page Optimization for Better User Experience
Last month, our main goal was to enhance the user experience. By analyzing user behavior through Microsoft Clarity, we discovered that the current landing page was not effectively meeting users’ needs and was causing confusion.
To improve this, we redirected ad traffic to the homepage, allowing users to navigate more easily and find relevant information without friction. This adjustment aimed to provide a better user experience and increase engagement.
New Keywords Added
To expand the reach and attract more relevant users, we added new keywords focusing on commercial air purification solutions:
[industrial air purifier]
[commercial air cleaner]
[commercial air treatment]
[commercial grade air purifier for home]
[industrial air purifiers]
[medical air purifier]
[air purification system for home]
These keywords were selected to target commercial buyers who are more likely to need your products, ensuring that ad clicks come from highly relevant potential customers.
CPC Adjustments for Cost Efficiency
To maximize clicks within the same budget, we focused on reducing CPCs for certain keywords, achieving a 50% decrease in CPC for the following terms:
[dust remover from air]
[buy air cleaner]
[buying air purifier]
[air ionizer]
[purifier]
[Air Purifier]
[air purifiers]
Additionally, we increased CPCs for high-converting keywords to improve conversion rates. The following keywords saw an increase from $1.50 to $2.00:
[industrial air scrubber]
[commercial grade air purifier]
[hospital grade air purifier]
These adjustments aim to enhance ad visibility for users who are more likely to convert.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.