Client :
Respicaire
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
137
IMPRESSIONS
1.84K
AVG.CPC
$1.58
CTR
7.43%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$217
Campaign Performance Report | May 2025
This month, the primary focus remained on optimizing keyword strategy to attract a broader and more relevant audience to the website. The following new keywords were added to the search campaigns:
[hepa industrial air filter]
[industrial grade air purifier]
[surgical grade air purifier]
[medical grade hepa air purifier]
[medical grade air purifier for home]
[hospital grade hepa filter]
[hospital air scrubber]
[hospital air sanitizer]
[hospital air purifier]
[hospital air filters]
[medical grade air purifier]
[hospital grade filtration]
The goal of adding these keywords was to specifically target users looking for hospital-grade products and services, thereby capturing a new segment of potential customers who are in need of such solutions.
In order to prevent unnecessary clicks from users searching for general or consumer-level air purifiers, the following keywords were removed from the campaign:
[buy air purifier]
[air purifier]
[hvac air cleaner]
[ultra violet air purifier]
[air purifiers]
[purifier system]
[dust remover from air]
[buy air cleaner]
This approach ensured that the $8 daily budget would be spent more effectively on the newly added high-intent keywords.
Additionally, to improve the Quality Score of commercial-related service keywords, the landing page for these terms was redirected from the homepage to the dedicated page for commercial products:
https://www.respicaire.com/commercialproducts
This change aimed to guide users directly to relevant information, improving ad relevance and user experience.
Planned Actions for Next Month
The newly added keywords will be continuously monitored and evaluated. If necessary, their CPC bids will be increased to secure better ad positions in Google Search and drive more relevant traffic to the website.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.