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Client :
Respicaire
Monthly Maintenance Report | December 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly SEO Maintenance Report for Respicaire


Website Overview

The SEO performance for Respicaire has demonstrated notable progress this month. Below are the detailed metrics and analysis:


1. Website Metrics

  • Domain Authority (DA): 1
    (Domain Authority measures the overall strength of the website in search engine rankings. The current DA is low, but sustained SEO strategies will lead to improvement.)

  • Spam Score: 1%
    (A low spam score signifies a healthy and trustworthy website.)


2. Traffic Performance

  • Clicks: 983
    (The number of users who clicked on the website from search results.)

  • Impressions: 11,555
    (The number of times the website appeared in search results.)

  • Click-Through Rate (CTR): 8%
    (An 8% CTR indicates strong relevance of the website content and high user engagement.)


3. Backlink Profile

  • Total Backlinks: 243
    (Backlinks are essential for boosting authority and search rankings. The steady increase in backlinks is a positive sign.)

  • Linking Domains: 52
    (The number of unique websites linking back to Respicaire. A diverse linking domain profile enhances credibility.)


4. On-Page SEO

  • On-Page Score: 91
    (This excellent score reflects effective on-page SEO practices, including optimized metadata, keyword usage, and a strong user experience.)


5. Top Searching Queries

The following are the top-performing search terms driving traffic to Respicaire:

  1. air sterilizer

  2. plasma ioniser

  3. electrostatic air filters

  4. commercial air ionizer

  5. electrostatic filters

(These insights help identify the most impactful keywords. Further content optimization around these queries can enhance visibility.)


6. Top Performing URLs

  1. https://www.respicaire.com/residential-products/airsterilizer-pro%E2%84%A2

  2. https://www.respicaire.com/residential-products/pco-max-airsterilizer%E2%84%A2?lang=es

  3. https://www.respicaire.com/commercialproducts/microclean-95%E2%84%A2?lang=fr

  4. https://www.respicaire.com/residential-products/quad-pro%E2%84%A2-?lang=fr

  5. https://www.respicaire.com/commercialproducts/dtx-mb%E2%84%A2---

(Reviewing the most visited pages helps guide strategy to replicate their success across other pages.)



Terminology Explained:

  1. Domain Authority (DA): A score (1-100) that predicts the ability of a website to rank in search engine results.

  2. Spam Score: A percentage indicating the likelihood of a website being flagged for spam-like behavior. Lower scores indicate trustworthiness.

  3. Clicks: The number of times users clicked on the website link in search engine results.

  4. Impressions: The total number of times the website appeared in search results.

  5. Click-Through Rate (CTR): The percentage of users who clicked on the website after seeing it in search results.

  6. Backlinks: Links from other websites pointing to yours, contributing to SEO by signaling trust and authority.

  7. Linking Domains: Unique websites that provide backlinks to your website.

  8. On-Page SEO Score: A measure of how well the website's content and pages are optimized for search engines.

  9. Top Searching Queries: The keywords or phrases most commonly used by users to find the website.


Recommendations for Next Month:

  • Focus on building high-quality backlinks to further increase the Domain Authority and diversify linking domains.

  • Continue producing content optimized around top-performing keywords such as "air sterilizer" and "plasma ioniser."

  • Monitor CTR performance for sustained growth and explore ways to optimize meta descriptions for improved click appeal.

  • Ensure existing backlinks are relevant and maintain strong relationships with authoritative websites.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
35
SPAM SCORE
1%
GOOGLE CLICKS 
983
IMPRESSIONS
11555
CTR
8.5%
GOOGLE ADS CAMPAIGN
CLICKS
161
IMPRESSIONS
2.76K
AVG.CPC
$1.48
CTR
5.83%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$238

Actions Taken in November:

  1. Weekly Campaign Review and Optimization:The campaign was reviewed and optimized on a weekly basis. Keywords that were expected to increase conversions were added to the ads, with a focus on those with a lower CPC to optimize the budget.

  2. Keyword Strategy with Phrase Match Testing:The keyword "buy air purifier" was initially added as a Phrase Match to identify related keywords. Once the desired keywords were identified, the match type was changed from Phrase Match to Exact Match for better targeting.

  3. Addition of Transactional Keywords:
    Keywords likely to drive purchases were added to the search list, including:[buying air purifier]
    [buy air purifier]
    [buy air cleaner]

  4. Budget Constraints:Due to the limited daily budget of $8, these transactional keywords could not perform to their full potential.

Campaign Performance Overview:
Despite the limited budget, the campaign is performing well, receiving relevant clicks. However, the low budget restricts the number of clicks, impacting the overall performance.


Recommendation:
We recommend doubling the daily budget to allow these high-potential keywords to perform better and maximize their effectiveness.

FAQS

​

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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