Client :
Respicaire
Monthly Report | Jan - May 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
No Specific Notes.
SEO & ANALYTICS
DOMAIN AUTHORITY
'-
LINKING ROOT DOMAINS
'-
SPAM SCORE
'-
GOOGLE CLICKS
'-
IMPRESSIONS
'-
CTR
'-
GOOGLE ADS CAMPAIGN
CLICKS
1200
IMPRESSIONS
6400
AVG.CPC
$0.81
CTR
19.25%
AD OPTIMIZATION SCORE
77.4%
CAMPAIGN COST
$969
Overview:Our Google Ads campaign has performed exceptionally well, boasting a remarkable Click-Through Rate (CTR) of around 20% and generating 459 conversions. We've efficiently managed low-rank keywords by replacing outdated ones with current variations, ensuring relevance and visibility.
Key Metrics:
Impressive CTR:A CTR of approximately 20% signifies compelling ad copy and alignment with user intent, positively impacting campaign performance.
459 Conversions:Our campaign has achieved 459 valuable conversions, reflecting its effectiveness in driving desired user actions.
Management of Low-Rank Keywords:Older, low-performing keywords have been replaced to maintain relevance and focus resources on high-performing ones.
Recommendations:
Complete Advertiser Verification:Verify the advertiser account to unlock optimization benefits and leverage additional ad features.
Optimize Daily Budget:Increase the daily budget to $12-15 to expand reach and potentially increase conversion volume.
Conclusion:Our Google Ads campaign has delivered outstanding results, characterized by a high CTR and substantial conversions. By implementing recommended optimizations, we can further enhance performance and maximize results.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.