Client :
Respicaire
Monthly Maintenance Report | October 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO Overview for October
Click Rate Analysis:
Impresion: For the website "Respicaire," this month has recorded 14,298 impressions, indicating that users are actively seeing the site in search results. This significant level of visibility highlights the effectiveness of the website's SEO strategies and its presence in search engines. An impression refers to the number of times the website has appeared in search results or been displayed to users, showcasing the potential to engage a broad audience. This data presents a valuable opportunity to convert these impressions into meaningful interactions with potential customers.
Click: This month, the Respicaire website reported 1,266 clicks, reflecting an 8% growth compared to last month. This increase is a positive indicator of user engagement with the site. To further capitalize on this momentum, it may be beneficial to analyze the effectiveness of the website’s meta titles and descriptions to ensure they are compelling enough to attract even more clicks. Additionally, evaluating the relevance of the keywords driving impressions could help align the content more closely with user intent, enhancing overall engagement and encouraging higher click-through rates.
Keyword Analysis:
The following keywords associated with the website have experienced a slight increase in performance compared to the previous month, indicating a positive trend in their visibility and relevance:
electrostatic air filters
i guard
electrostatic filters
electrostatic air filter
pco air sanitizer
This uptick suggests that users are increasingly searching for terms related to your content, which could lead to greater organic traffic.
Also, the following links of the website have drawn more clicks and traffic during the previous month:
https://www.respicaire.com/residential-products/es%E2%84%A2--filter
https://www.respicaire.com/residential-products/i-guard%E2%84%A2
https://www.respicaire.com/residential-products/ultraclean-99%E2%84%A2-
On-page SEO:
The on-page SEO analysis for the Respicaire website reveals a score of 48. This score suggests that there is significant room for improvement in key areas such as content structure, keyword utilization, and meta tag optimization. Enhancing these elements is crucial for improving the user experience and increasing the site's chances of ranking higher in search results. By focusing on optimizing the on-page factors, Respicaire can attract more organic traffic and strengthen its overall SEO performance, ultimately leading to greater visibility and engagement online.
Off-page SEO:
Back links: Respicaire currently boasts a total of 621 backlinks. These backlinks are essential for improving the website's authority and search engine ranking. Each backlink serves as a vote of confidence from other sites, indicating that they consider the content on Respicaire valuable and relevant. To enhance its online presence further, the website can focus on acquiring additional backlinks from related websites.
Linking domains: The website features 58 linking domains, which contribute to its credibility and visibility in the digital landscape. Having multiple linking domains is advantageous because it demonstrates that various reputable sources recognize and endorse the content of Respicaire. To build on this strong foundation, Respicaire should continue to foster more relationships with high and related linking domains.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Off-Page SEO: Off-Page SEO refers to the strategies and techniques used to improve a website's position in search engine rankings that occur outside of the website itself.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
17
LINKING ROOT DOMAINS
35
SPAM SCORE
1
GOOGLE CLICKS
1266
IMPRESSIONS
14298
CTR
8.85%
GOOGLE ADS CAMPAIGN
CLICKS
275
IMPRESSIONS
2.7K
AVG.CPC
$3.38
CTR
10%
AD OPTIMIZATION SCORE
97%
CAMPAIGN COST
$300
The status of your Google Ads campaign for October has been reviewed and optimized. A new campaign was launched with a Manual CPC strategy, and the previous campaign was paused. Throughout October, various CPC rates were tested for keywords, and it was identified that the optimal CPC for your keywords is approximately $1.5.
During this period, efforts were made to increase the Search Impression Share (SIS) for the keywords. Due to the limited budget, the SIS reached about 11%, meaning that your ads appeared in 11% of relevant searches. Additionally, we optimized the campaign to ensure that in 92% of the cases when the ad was shown, it ranked within the top 4 positions, aiming to boost clicks.
If you wish to achieve a higher SIS, you can increase the daily budget from $8 to $15, which could raise the SIS to around 30%. Otherwise, we can continue with the current budget.
Actions Taken in October:
Weekly review of keywords, removing irrelevant terms, and adding relevant ones.
CPC optimization to achieve the best possible results.
Next Month’s Plan:In October, the "Microsoft Clarity" tool was installed on your website. The goal for the coming month is to analyze user behavior and identify website weaknesses to increase conversions.
Glossary of Terms:
CPC (Cost Per Click): The cost incurred for each click on the ad.
Search Impression Share : The percentage of times your ad is shown for specific keyword searches.
Microsoft Clarity: A tool for analyzing user behavior on websites to enhance user experience and increase conversion rates.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.