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Client :
Respicaire
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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SEO Overview for November: Repicaire Website


Click-Through Rate (CTR) Analysis:
This month, the Repicaire website received an impressive 12,769 impressions, demonstrating strong visibility in search engine results. The high number of impressions indicates that the website is frequently appearing in search queries relevant to its services, positioning it well for attracting potential clients. Additionally, the site recorded 1,202 clicks, reflecting a high level of user engagement and an effective click-through rate. To maintain and build on this momentum, consider optimizing meta titles and descriptions even further to capture user intent more precisely. Refining content around high-performing keywords and addressing user queries could help sustain and enhance click-through rates in the coming months.



Keyword Performance:
Several keywords associated with Repicaire saw notable growth this month, reflecting an increasing relevance to users searching for related terms. Keywords such as "res filter", "needle point ionization", "pco air sanitization", "indoor air quality geneva, il" and "respicaire replacement bulbs" continue to show upward trends, indicating that the site is becoming more prominent in searches for medical travel and companion services. This uptick in keyword performance is a positive sign for organic traffic growth, as these terms are better aligned with what users are searching for.

The following pages also received strong traffic this month:



On-Page SEO:
With an on-page SEO score of 91, the Repicaire website is performing exceptionally well in terms of its structure, content, and optimization. The website benefits from high-quality content, well-optimized meta tags, and a robust internal linking strategy that enhances the user experience. To further increase visibility and improve rankings, ongoing optimization of content and metadata is crucial. Additionally, focusing on maintaining keyword relevance, enhancing internal links, and continually improving content quality will help drive sustained organic traffic and bolster the website’s SEO performance.



Off-Page SEO:
The website currently boasts 241 backlinks, which are an essential component for improving its authority and ranking in search engine results. These backlinks, which are essentially endorsements from other reputable websites, play a significant role in signaling to search engines that Repicaire's content is valuable and trustworthy. With 55 linking domains, the site has a solid foundation for building credibility and boosting its visibility online. To continue building authority and improving rankings, acquiring additional backlinks from industry-relevant and reputable sources will further enhance the site’s domain authority and search engine positioning.



Key Terminology:

  • Impression: The number of times a website’s listing appears in search results.

  • Click-Through Rate (CTR): The percentage of impressions that result in a click, calculated by dividing clicks by impressions.

  • Keyword: A term or phrase that users search for on a search engine.

  • On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.

  • Off-Page SEO: SEO strategies that take place outside of the website itself, such as acquiring backlinks and building domain authority.

  • Backlink: A link from an external website pointing to a specific page on your website.

  • Domain Authority: A measure of a website's strength and credibility in search engine rankings.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
35
SPAM SCORE
1
GOOGLE CLICKS 
1202
IMPRESSIONS
12769
CTR
9.41
GOOGLE ADS CAMPAIGN
CLICKS
130
IMPRESSIONS
2.8K
AVG.CPC
$1.47
CTR
4.5%
AD OPTIMIZATION SCORE
97%
CAMPAIGN COST
$198

Google Ads Campaign Report – November

Campaign Status

The campaign is optimized and delivering quality clicks on relevant keywords. Given the budget constraints, its performance is satisfactory.

Actions Taken in November

  1. Weekly Review and Optimization:The campaign was reviewed and optimized on a weekly basis. Keywords with potential to increase conversions were added, with a focus on those with lower CPC.

  2. Negative Keyword Updates:
    Irrelevant keywords that were triggered by Google were identified and added to the negative keywords list to reduce wasted spend. Some examples include:[how to clean dust from air]
    [what are the best air purifiers]
    [best purifier to buy]
    [will air purifier help with allergies]

Conclusion

Despite the limited budget, the campaign is performing well, with a focus on optimizing keyword targeting and minimizing irrelevant traffic. Further improvements will continue to ensure maximum efficiency and better ROI.

FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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