Client :
Respicaire
Google Ads Report | July 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
380
IMPRESSIONS
3.28 K
AVG.CPC
$0.59
CTR
11.58%
AD OPTIMIZATION SCORE
75%
CAMPAIGN COST
$224
The campaign has been running with a limited number of keywords, yet it has still achieved a reasonable number of clicks at a modest cost. For the upcoming month, we aim to implement several optimizations to increase the number of clicks.
Actions Taken for Campaign Optimization in July
Last month, we analyzed and monitored the words that triggered your ads so that we could optimize them for next month.
Planned Optimizations for Next Month
1. Negative Keywords:
We will identify and negate irrelevant keywords that have triggered your ads to reduce advertising costs.
2. Adding Relevant Keywords:
Relevant keywords will be added to the search list to ensure your ads reach the target audience more effectively.
3. Bid Strategy Optimization:
The bid strategy will be optimized, allocating more budget to high-conversion keywords. In Google Ads, a bid is the maximum amount an advertiser is willing to pay for a click on their ad.
4. Ad Title and Description Optimization:
We will rewrite and optimize ad titles and descriptions to improve the click-through rate (CTR).
By implementing these changes, we expect to see an improvement in campaign performance next month, leading to increased clicks and better overall results.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.