Client :
Respicaire
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: https://www.respicaire.com
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 34
Brand Authority: 1
Total Clicks: 597
Total Impressions: 13,822
Click-Through Rate (CTR): 8.49%
Number of Backlinks: 1,227
Number of Linking Domains: 115
On-Page SEO Score: 91/100
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 597 clicks, indicating stable engagement.
Total impressions reached 13,822, reflecting a steady online presence.
3.2 Click-Through Rate (CTR)
The CTR is currently 8.49%, which is a strong engagement rate.
Suggested improvements:Continue optimizing meta descriptions and title tags for high-performing pages.
Leverage structured data to improve search visibility.
3.3 Backlink Profile & Authority
The website has 1,227 backlinks from 115 linking domains, showing a positive trend in authority-building efforts.
Brand authority remains at 1, indicating an opportunity to strengthen the brand’s presence with more high-authority backlinks.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Very Safe)
Root Domain Score: 34 (Moderate Authority – Room for Improvement)
4. Top 5 Linking Queries
Here are the most valuable queries driving backlinks to your website:
1️⃣ bipolar ionization system
2️⃣ bipolar ionization
3️⃣ i guard
4️⃣ uv light air purifier kansas city
5️⃣ indoor air purification systems kc
Analysis:
These queries indicate strong relevance in air purification and ionization topics.
Strengthening keyword strategies around these terms will help maintain and boost rankings.
5. On-Page SEO Performance
The On-Page SEO Score stands at 91/100, reflecting strong performance.
Areas for improvement:
✔ Optimize internal linking to enhance navigation and distribute link equity.
✔ Improve image optimization by compressing images for faster load times.
✔ Ensure ongoing content updates to keep pages fresh and relevant.
Recommended actions:
Monitor performance of existing content and update older pages with fresh information.
Conduct periodic technical audits to catch and resolve any emerging SEO issues.
7. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase clicks by 10% through better meta optimization.
Target 1,500 backlinks with a focus on higher domain authority sources.
8. Conclusion
This month’s performance shows steady engagement and strong CTR, indicating that the website is attracting relevant traffic. The backlink profile has grown significantly, but brand authority needs improvement. By implementing the recommended SEO and content strategies, we expect to see higher rankings, increased traffic, and better brand authority in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
16
LINKING ROOT DOMAINS
34
SPAM SCORE
1%
GOOGLE CLICKS
1112
IMPRESSIONS
13092
CTR
8.49%
GOOGLE ADS CAMPAIGN
CLICKS
162
IMPRESSIONS
2.74K
AVG.CPC
$1.48
CTR
5.92%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$239
Google Ads Campaign Performance Report
This month, we focused on refining your Google Ads campaign through targeted optimizations, negative keyword implementation, and continuous performance monitoring. The goal was to enhance traffic quality, improve conversion rates, and optimize budget efficiency by ensuring your ads are displayed to the most relevant audience.
Key Actions Taken:
Negative Keyword Implementation for Improved TargetingAfter conducting an in-depth search term analysis, we identified non-converting and low-intent searches that were consuming ad spend without contributing to conversions.
As a result, the following keywords were added to the negative keyword list to prevent wasted impressions and clicks from unqualified traffic:[best air filters]
[best air purifier for pollen]
[best air purifier for room]
[best air purifier for the home]
[best air purifier home]
[best air sanitizers]
[best allergy filter for home]
[best allergy machine]
By refining targeting, we aim to improve click-through rates (CTR), reduce cost per acquisition (CPA), and enhance return on ad spend (ROAS).
Campaign Performance Monitoring & Bid AdjustmentsThe campaign has been regularly reviewed and optimized to ensure cost efficiency and ad positioning stability.
We continuously analyze bidding strategies and adjust them when necessary to maintain competitiveness while controlling CPC (cost per click).
By balancing CPC adjustments with conversion tracking, we ensure that every dollar spent contributes to meaningful engagement and lead generation.
Next Steps & Strategic Focus
Monitor the impact of negative keyword implementation to ensure that only the most relevant searches trigger your ads.
Continue refining bidding strategies based on conversion data and keyword performance insights.
Further optimize ad creatives to improve engagement and differentiate your ads from competitors.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.