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Client :
Respicaire
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report
Respicaire
Website: https://www.respicaire.com/
Month: January


Overview

This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.

1. On-Page SEO Score

  • Current Score: 91

  • Remarks: The on-page score remains strong, reflecting well-optimized content, meta tags, and fast-loading pages. Further improvements can be made by refining internal linking and schema markup.

2. Search Queries

Top 5 Queries Driving Traffic:

  • Electrostatic filters

  • Air sterilizer

  • Plasma ioniser

  • Electrostatic air filter

  • Bipolar ionizer

Remarks: There has been a 10% increase in the number of clicks for search queries, indicating improved rankings and search visibility. Continued optimization for these high-performing keywords will further enhance traffic.

3. User Engagement Metrics

  • Total Clicks: 1,244

  • Total Impressions: 12,944

  • Average CTR: 9.61%

Remarks: The CTR remains strong, driven by effective meta descriptions and title tags. Further improvements in structured data and featured snippets may increase organic traffic.

4. Backlink Profile

  • Number of Backlinks: 301

  • Linking Domains: 57

Remarks: The backlink profile is stable, with a consistent number of referring domains. Efforts should be made to acquire additional high-quality backlinks to strengthen domain authority.

5. Domain Metrics

  • Domain Authority (DA): 34

  • Spam Score: 1%

Remarks: The website maintains a low spam score, indicating a strong and clean backlink profile. Efforts should continue to focus on acquiring authoritative links to increase DA.

Summary and Recommendations

Achievements:

  • 10% increase in clicks for key search queries

  • Strong on-page SEO score (91)

  • High CTR of 9.61%

  • Low spam score (1%)

Areas for Improvement:

  • Acquire more high-quality backlinks to enhance DA

  • Optimize for additional long-tail keywords

  • Strengthen internal linking structure

Action Plan for Next Month:

  1. Conduct a backlink campaign to gain more authoritative links.

  2. Improve internal linking between high-traffic pages.

  3. Optimize blog content with additional long-tail keywords to capture more organic searches.

Conclusion

This month’s performance indicates steady progress in search rankings and user engagement. By implementing the recommended strategies, the website will continue to improve its visibility, authority, and organic traffic growth in the coming months.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
34
SPAM SCORE
1%
GOOGLE CLICKS 
1244
IMPRESSIONS
12944
CTR
9.61%
GOOGLE ADS CAMPAIGN
CLICKS
152
IMPRESSIONS
2.51K
AVG.CPC
$1.47
CTR
6%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$224

Actions Taken in January:

  1. Weekly Campaign Review & Optimization:
    The campaign was regularly monitored and optimized on a weekly basis. During this process, new keywords that were expected to improve conversions were added to the ads. Our focus was on long-tail keywords to better target users with specific search intents and ultimately increase conversions. Some of the added keywords include:[hospital grade air purifier for home]
    [hospital grade air purifier]
    [commercial grade air purifier]
    [commercial grade air purifier for home]

  2. Removal of Underperforming Short Keywords:
    Short, broad keywords that did not perform well and failed to target the right audience were removed from the keyword list. These include:[air filter]
    [purifier]
    [air cleaning]

  3. Campaign Performance & Budget Recommendation:
    Overall, given the limited budget, the campaign is performing well and receiving relevant clicks. However, due to the budget constraints, the number of clicks remains low. We recommend doubling the budget to increase reach and potential conversions.

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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