Client :
Respicaire
Google Ads Report | September 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Click Rate Analysis:
Impression: The website received approximately 13,797 impressions, which Shows a growth comparing to last month. 11% of growth is reported in the number of impressions for the website.
Click: The website recorded 1121 clicks last month, resulting in a CTR of 8.1%. The number of clicks is persistent to the previous month.
Keyword Analysis:
The following queries have shown promising results in terms of clicks and impressions during the previous month:
"electrostatic air filter"
"respicaire"
"commercial uv air purifier"
"needlepoint bipolar ionization system"
"pco air sanitizer"
These keywords align well with the website's theme and are likely driving relevant traffic.
Although pages listed below have drawn the most impressions and clicks:
https://www.respicaire.com/residential-products/oxy-4%E2%84%A2-air-purifier
https://www.respicaire.com/residential-products/es%E2%84%A2--filter
On-Page SEO Analysis:
The website's on-page SEO score of 47 indicates a relatively good foundation. Furthr actions will be done to increase the score of On-page SEO.
Off-Page SEO Analysis:
Backlinks
The website has a relatively good number of backlinks (623) at this stage. This might be a good point, but analyzing the number of backlinks of competitor's website might be helpful.
Linking Domains
The number of domains linking to the website (57) is a good number and respectively a good number of linking domains. These domains likely contribute to the website's authority and visibility in search results.
Ensuring that the linking domains are relevant to the website's topic is good to consider. Backlinks from relevant websites can provide a stronger signal to search engines.
Terminology Explained:
Impression: The number of times a website's ad or listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks. It's calculated by dividing the number of clicks by the number of impressions.
Keyword: A word or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website's content and structure to improve its search engine rankings.
Backlink: A link from another website to a specific page on your website.
Domain Authority: A measure of a website's overall authority and influence in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
17
LINKING ROOT DOMAINS
36
SPAM SCORE
1
GOOGLE CLICKS
1121
IMPRESSIONS
13797
CTR
8.1%
GOOGLE ADS CAMPAIGN
CLICKS
395
IMPRESSIONS
2.3K
AVG.CPC
$0.54
CTR
17.7%
AD OPTIMIZATION SCORE
93%
CAMPAIGN COST
$212
Campaign Status:
In our previous report, we mentioned the possibility of implementing the Manual CPC strategy in September. However, given the positive performance of your current campaign, we decided to hold off on making any changes for now. We will continue to monitor the campaign, and if we observe a halt in progress, we will consider shifting to the Manual CPC strategy to further optimize your results.
Actions Taken in September:
At times, your ads were triggered by irrelevant keywords. Since we review your campaign daily, we swiftly added these keywords to the negative keywords list to prevent your ads from being shown for irrelevant searches. Some of the negative keywords added are:
air conditioner cleaning companies in USA
air conditioning companies in Canada
Respicaire reviews
To improve the Quality Score of your campaign and increase the Click-Through Rate (CTR), we replaced some of the existing headlines with more engaging ones. Below are a few examples of the new headlines:
"Breathe Easy with Cleaner Air"
"Enjoy Clean, Breathable Air Today"
"Improve Your Air Quality, Improve Your Life"
Plans for the Upcoming Month:
In the coming month, we will add new keywords to the search keyword list and further optimize the existing ones to generate more impressions. To enhance your campaign’s Quality Score, we may also add new content to your landing page, incorporating keywords that generate the highest impressions. This will help reduce costs and improve the overall performance of your campaign.
Glossary of Terms:
Manual CPC (Cost-Per-Click): A bidding strategy where we manually set the maximum amount you’re willing to pay for each click on your ads.
Negative Keywords: Keywords that prevent your ads from being shown when users search for these terms, ensuring more relevant traffic.
Quality Score: A metric used by Google Ads to measure the relevance and quality of your ads, keywords, and landing pages, influencing the cost and performance of your ads.
CTR (Click-Through Rate): The percentage of people who clicked on your ad after seeing it, indicating how effective your ads are in attracting interest.
Impressions: The number of times your ad is shown to users. The more impressions you have, the greater your visibility.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.