Client :
Relational Practices
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — May
Prepared by Adicator
1. Overview
This month’s SEO report for Relational Practices shows promising growth in search impressions and engagement, supported by a growing backlink profile. While organic search traffic remains low currently, the positive trends in impressions and clicks indicate improving visibility and interest in the site’s key topics.
2. Website Authority & Backlink Profile
Linking Domains: 18 authoritative domains are linking to the site, enhancing its credibility and SEO strength.
Domain Authority: A healthy score of 6, indicating steady growth potential.
Spam Score: Very low at 1%, reflecting high-quality backlinks.
Backlinks: 98 backlinks contribute to the site’s SEO foundation.
3. Traffic and Search Metrics
Authority Score: 2, showing initial domain strength but with room for growth.
Organic Search Traffic: Currently zero visits, likely due to early-stage indexing or ranking; monitoring this closely is recommended.
Paid Search Traffic: No active paid search campaigns at this time.
4. Search Impressions & Clicks
Total Impressions: 1,126, showing a strong 27% increase month-over-month, signaling growing visibility.
Clicks: 38 clicks, up an impressive 111%, indicating increasing user engagement with search listings.
5. Top Performing Queries
Key search queries driving impressions include:
“restorative practice” — 78 impressions (+55)
“what is restorative practice” — 116 impressions (+36)
“what are restorative practices” — 74 impressions (+35)
“restorative practices” — 102 impressions (+28)
“what is restorative practices” — 46 impressions (+15)
6. Top Performing Pages
Pages contributing most to search visibility:
/what-is-restorative-practices: 486 impressions (+192)
/training-of-trainers-course: 273 impressions (+51)
/trainings: 123 impressions (+37)
/strategic-planning: 79 impressions (+21)
relationalpractices.com (homepage): 380 impressions (+18)
7. Recommendations & Next Steps
Focus on optimizing content for high-impression queries related to restorative practices to convert impressions into clicks and engagement.
Continue building quality backlinks to strengthen domain authority and improve rankings.
Monitor organic traffic trends closely; plan content refreshes or new content targeting gaps in traffic generation.
Consider implementing local SEO or targeted campaigns to increase site visits.
Explore on-page SEO enhancements, including meta titles, descriptions, and structured data on top-performing pages.
8. Glossary of Terms
Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.
Spam Score: Percentage estimating the likelihood of low-quality or spam backlinks; lower is better.
Organic Search Traffic: Visitors arriving via unpaid search engine results.
Impressions: Times the site’s link appeared in search results.
Clicks: Times users clicked the site link from search results.
Keywords: Specific search terms users enter into search engines.
Backlinks: External links pointing to the website, important for SEO strength.
SEO & ANALYTICS
DOMAIN AUTHORITY
6
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
38
IMPRESSIONS
1126
CTR
3.37%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.