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Client :
Relational Practices
Monthly Maintenance Report | Jun 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Monthly Website Performance Report: Relational Practices

Reporting Period: June 2025


1. Executive Summary

This month's report for Relational Practices (relationalpractices.com) demonstrates a strong and growing online presence. Your website has achieved an Authority Score of 2 and boasts a substantial backlink profile with 107 backlinks from 69 referring domains and 19 linking domains. We've seen an impressive 31% increase in impressions, reaching over 1,700 views, indicating significantly enhanced discoverability in search results. Content related to "restorative practices" and "restorative coaching" is performing exceptionally well, driving significant interest and demonstrating strong relevance within the field.


2. Overall Performance Summary

Relational Practices' website is establishing a robust digital footprint, with key metrics indicating a positive trajectory for online visibility and authority. The significant growth in impressions highlights your increasing ability to connect with individuals and organizations interested in restorative practices and leadership coaching. Your strong backlink profile and consistent content performance are effectively positioning Relational Practices as a valuable resource in this specialized area.


3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

  • Impressions:
    Current:
    1,743
    Change: ↑ 31%
    Explanation: Impressions signify the number of times your website's content appeared in search results. The impressive 31% increase, reaching over 1,700 impressions, is a fantastic achievement! This means Relational Practices is being discovered by a significantly larger audience, boosting brand awareness and reinforcing your position as a key resource in restorative practices.

  • Clicks:
    Current:
    33
    Explanation: Clicks represent the number of times users clicked on your website's link from the search results to visit your pages. Generating 33 clicks indicates that users are finding your listings relevant and compelling enough to visit your site directly.

  • Authority Score (AS):
    Current:
    2
    Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 2 represents a solid foundation in building online authority, which is vital for long-term ranking improvements.

  • Backlinks & Referring Domains:
    Total Backlinks:
    107
    Referring Domains: 69
    Linking Domains: 19
    Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With 107 backlinks from 69 unique referring domains and 19 linking domains identified, Relational Practices has cultivated a robust and growing link profile. This strong network of external references helps reinforce your website's credibility and search engine ranking power.

  • Domain Authority (DA):
    Current:
    5
    Explanation: Domain Authority (DA) is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). A DA of 5 is a positive indicator of your website's growing potential to rank effectively within the professional development and coaching sector.

  • Spam Score:
    Current:
    1%
    Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.


4. Content & Keyword Highlights

This section focuses on the specific search queries users are making and which of your pages are gaining the most traction.

  • Top Performing Queries (What People Are Searching For):This month, Relational Practices has seen positive momentum in attracting users searching for specific terms related to restorative practices and coaching.
    "restorative practices": ↑ 173 impressions (Total: 343) - This highly relevant query is a top performer, indicating strong interest in your core service.
    "what is restorative practice": ↑ 34 impressions (Total: 165) - Shows that users are seeking foundational knowledge, which your content is providing.
    "what is restorative practices": ↑ 25 impressions (Total: 76) - Further highlights the demand for explanatory content.
    "restorative coaching": ↑ 24 impressions (Total: 57) - Demonstrates growing interest in your coaching services.
    "restorative practice": ↑ 24 impressions (Total: 110) - Reinforces the overall relevance of your content to this key concept.
    Insight: The strong performance of these queries confirms that Relational Practices is effectively connecting with users seeking precise information and services related to restorative practices and coaching.

  • Top Performing Pages (What Content is Being Seen):The following pages on your website have seen the most significant increases in impressions, showing which content is resonating most strongly with search engine users.
    "/what-is-restorative-practices": ↑ 269 impressions (Total: 874) - This page is a clear leader, attracting substantial visibility and directly addressing a core user interest.
    "/cde-rp-grant-2025": ↑ 220 impressions (Total: 247) - A significant increase for content related to a specific grant, indicating its high relevance and timeliness.
    "/restorative-leadership-coaching": ↑ 25 impressions (Total: 68) - Positive growth for a specific service page, indicating interest in your leadership coaching programs.
    "/whole-school-implementation-coaching": ↑ 21 impressions (Total: 30) - Another coaching-focused page showing increased visibility, highlighting demand for specialized programs.
    "/contact": ↑ 6 impressions (Total: 33) - Increased visibility for your contact page is a positive sign of users wanting to connect.
    Insight: The success of these diverse pages, ranging from explanatory content to specific programs and contact information, showcases Relational Practices' ability to provide valuable information across various stages of the user journey.


5. Recommendations & Next Steps

To build on this month's strong performance, we recommend focusing on the following:

  • Expand on High-Performing Topics: Given the excellent traction for "restorative practices" and "restorative coaching" content, explore creating more in-depth articles, case studies, or resources on these subjects to further establish your expertise.

  • Leverage Grant-Related Content: The /cde-rp-grant-2025 page's strong performance suggests a high demand for information on grants. Consider creating more content around funding opportunities or resources relevant to your audience.

  • User Engagement Focus: With growing impressions, evaluate your website for user experience. Ensure your contact forms, service descriptions, and calls to action are clear and easy to navigate to convert increased visibility into meaningful engagements.


6. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

  • Impressions: The total number of times your website's content (e.g., a page or article) appeared in search engine results for various queries.

  • Clicks: The total number of times users clicked on your website's link from a search engine results page (SERP) to visit your site.

  • Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

  • Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

  • Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

  • Linking Domains: Refers to the number of unique domains that link to your site. Often used interchangeably with Referring Domains.

  • Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

  • Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.

  • Queries: The actual words or phrases that users type into search engines when searching for information.

SEO & ANALYTICS
DOMAIN AUTHORITY
5
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS 
33
IMPRESSIONS
1743
CTR
1.89%
GOOGLE ADS CAMPAIGN
CLICKS
280
IMPRESSIONS
2.7k
AVG.CPC
$4.93
CTR
9.85%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$1.3K

Actions Taken in June:
At the beginning of the month, a new Google Ads campaign was launched, including three ad groups:

  • Training and Support Services

  • Problems & Outcomes

  • Grant-Specific Searches

Due to the relatively low monthly search volume across many keywords, a Maximize Clicks bidding strategy was implemented. This allowed for broader keyword matching, helping to discover new high-volume search terms—an approach that has proven successful.

Out of the three ad groups, Training and Support Services and Grant-Specific Searches performed well in terms of click volume, thanks to higher overall search demand. However, the Problems & Outcomes ad group—based on custom keyword suggestions—generated minimal clicks. It is recommended that this ad group be paused in the upcoming month to allow for more focused optimization of the other two high-performing ad groups.

The campaign was monitored regularly throughout the month to ensure irrelevant searches did not trigger ads and to prevent budget waste. As a result, the following unrelated search terms were added to the negative keyword list:

  • [what is restorative practices training]

  • [svpp grant]

  • [san diego restorative justice]

  • [restorative practices training free]

  • [restorative practices training online]

  • [restorative practices framework]

  • [expanded learning opportunities program]

Additionally, several high-potential search terms were identified in the Search Terms Report and added to the keyword list to help improve conversion rates. These include:

  • [cde equity multiplier]

  • [cde funding]

  • [grant opportunities for schools]

FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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