Client :
Relation Practices
Monthly Maintenance Report | November 2024
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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SEO Overview for November: Relation Practices Website
Click-Through Rate (CTR) Analysis:
This month, the Relation Practices website recorded 487 impressions, demonstrating a solid presence in search engine results. These impressions show that the website is being exposed to users searching for relevant topics, which is a positive sign of its growing visibility. However, with only 18 clicks, there is a noticeable gap between visibility and user engagement. To bridge this gap, consider enhancing the meta titles and descriptions to make them more compelling and aligned with user intent. Additionally, optimizing the content around high-performing keywords could help increase the click-through rate and drive more qualified traffic to the website.
Keyword Performance:
Several keywords associated with Relation Practices saw a slight increase in performance this month, indicating that the website is becoming more relevant for related search queries. Keywords that contributed to this growth include terms like "relational practices", "relational practice", "restorative practices trainer", "restorative coaching", and "what is restorative" This positive trend suggests that users are searching for services similar to those offered by Relation Practices, which could lead to more organic traffic.
Additionally, the following pages on the website generated notable traffic in November:
https://www.relationalpractices.com/training-of-trainers-course
https://www.relationalpractices.com/what-is-restorative-practices
On-Page SEO:
The on-page SEO score for Relation Practices is 91, indicating this is a good and high score. While the website has a good foundation, with relevant content and well-structured meta tags, there is still potential to enhance keyword usage and internal linking. To improve search rankings and visibility, it’s essential to further refine content and metadata, and ensure that the website’s internal links are strategically placed to improve both user navigation and SEO performance. Focused attention on these areas will help increase organic traffic and improve overall site performance.
Off-Page SEO:
The website currently has 13 backlinks, a critical component for increasing the site’s authority and visibility in search engine results. Backlinks are signals to search engines that other reputable websites recognize and value the content on Relation Practices. Additionally, there are 5 linking domains contributing to the site’s credibility. To further enhance the website’s SEO, acquiring additional backlinks from high-authority, industry-relevant websites should be a priority. Increasing the number of linking domains will boost domain authority and improve the website’s search rankings.
Key Terminology:
Impression: The number of times a website’s listing appears in search results.
Click-Through Rate (CTR): The percentage of impressions that result in clicks, calculated by dividing clicks by impressions.
Keyword: A term or phrase that users search for on a search engine.
On-Page SEO: Optimizing a website’s internal content and structure to improve search engine rankings.
Off-Page SEO: SEO efforts that take place outside of the website itself, such as acquiring backlinks and building domain authority.
Backlink: A link from an external website that points to a specific page on your website.
Domain Authority: A measure of a website's strength and credibility in search engine rankings.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1
GOOGLE CLICKS
18
IMPRESSIONS
487
CTR
3.69
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.