Client :
Prem Detailing
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
249
IMPRESSIONS
2.45K
AVG.CPC
$1.92
CTR
10.18%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$478
Campaign Performance Review
Your Google Ads campaign was reviewed and optimized again by our team starting October 10th. During the audit, we discovered that due to several changes made directly to the campaign, your ads had started triggering for many irrelevant keywords, which resulted in wasted ad spend.
For example, between October 1st and 9th, your campaign received clicks from the following unrelated search terms:
shammy car wash regent
auto window cleaning
car polishing cost
ceramic coating cost canada
nano ceramic coating
headliner clean
car wash with engine wash near me
interior and exterior car wash near me
petro canada car wash winnipeg
wand car wash winnipeg
what is auto detailing
car detailing kijiji
car dry cleaning
Starting from October 10th, we optimized the campaign and added all of the above — along with other irrelevant search terms — to the negative keyword list to prevent further budget loss.
Additionally, we changed the campaign’s bidding strategy to manual CPC, which allowed us to reduce the average CPC from around $3.00 to $1.50. This optimization not only maintained traffic volume but actually improved efficiency.
For instance:
From October 1st to 9th, the campaign generated 80 clicks at a cost of $184.
After our optimization, from October 10th to 19th, it achieved 89 clicks with a lower total cost of $170.
This clearly demonstrates that the campaign is now performing more efficiently and delivering more clicks at a lower cost.
Moving forward, our focus will be on maintaining this positive trend and working on enhancing the landing page experience to increase conversion rates, ultimately helping you achieve higher sales and stronger ROI.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.