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Prem Detailing
Monthly Maintenance Report | Nov 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
209
IMPRESSIONS
1.85K
AVG.CPC
$1.54
CTR
11.53%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$328
Work Completed in November:
During this month—and following the optimizations performed on the Manual CPC strategy in the previous period—we initially decided to switch the campaign to a Maximize Clicks strategy. The goal was to obtain more clicks at a lower cost while maintaining overall performance efficiency. This adjustment was already producing positive results by lowering the CPC and increasing the total number of clicks.
However, since you manually changed the bidding strategy back to Maximize Conversions, the previous optimizations were disrupted. As a result, the campaign was pushed out of its stable and optimized state, leading to higher costs and fewer clicks.
Similar to previous months, several irrelevant search terms were identified and added to the negative keywords list to prevent wasted ad spend. Some of these search terms include:
where can i get my car professionally cleaned
interior and exterior car cleaning near me
where can i get my car washed inside and out
Additional routine Google Ads maintenance tasks completed this month include:
Daily performance monitoring and budget adjustments based on fluctuations
Reviewing and optimizing search queries to prevent irrelevant traffic
Updating and rewriting headlines/descriptions to improve Ad Strength
Checking and improving Quality Score through keyword and ad alignment
Monitoring CTR and making adjustments to improve engagement
Verifying location targeting to ensure traffic comes from the intended areas
Reviewing and optimizing the ad schedule for peak performance hours
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.