Client :
Prem Detailing
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
110
IMPRESSIONS
900
AVG.CPC
$1.44
CTR
12.68%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$175
Google Ads – July Optimization Summary
Actions Taken in July:
On July 17, your campaign was launched with a daily budget of $33, using the Maximize Conversions bidding strategy.
After one week of running the campaign with low impressions and no meaningful clicks, we decided to switch the bidding strategy to Manual CPC. This gave us more control over individual keyword bids.
We initially set the CPC for each keyword to $1.50, aiming to generate relevant clicks while maintaining efficient spend.
As per your request, on July 22, we reduced the daily budget from $33 to $20. However, due to high competition and elevated CPCs in the niche, the number of clicks remained lower than expected.
Therefore, we increased the CPC bids to $1.70, which resulted in achieving the desired click volume.The campaign was monitored daily. As is common in the early stages of Google Ads campaigns, some irrelevant keywords started receiving impressions. We promptly added those terms to the negative keywords list to prevent wasted budget and irrelevant traffic.
In addition, we added new search keywords to expand reach and improve visibility. The newly added keywords include:
[auto detailing]
[winnipeg detailing]
[interior car cleaning winnipeg]
[detailing winnipeg]
[interior car detailing winnipeg]
Planned Actions for August:
Add more relevant, high-intent keywords
Continue expanding the negative keyword list to filter out unrelated traffic
Improve headline quality and ad relevance
Optimize Quality Scores to lower CPC and increase ad rank
Ongoing performance monitoring and fine-tuning based on real-time data
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.