Client :
Praguery
Monthly Maintenance Report | Jul 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
188
IMPRESSIONS
1.8K
AVG.CPC
$2
CTR
%9.38
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$450
Google Ads – July Optimization Summary
Actions Taken in July:
On July 8, your campaign was launched with a daily budget of $50 and an initial CPC bid of $0.50.
Since the campaign was monitored daily, our initial goal was to maximize clicks at the lowest possible cost. However, as competitors were bidding significantly higher, we were not able to generate a sufficient number of clicks with the initial bid.
To improve performance, we gradually increased the CPC bids over a three-week period — from $0.50 to $0.80, then to $1.00, followed by $1.50, and eventually up to $3.00 per click. This helped us gain more visibility and generate a healthier volume of traffic while keeping the budget under control.
As with any new Google Ads campaign, we noticed some irrelevant search terms triggering impressions and clicks in the early days. Through daily monitoring, all unrelated keywords that received impressions were promptly added to the negative keywords list to prevent further budget waste.
We also added new relevant search keywords to expand reach and increase the chance of capturing more qualified clicks. The newly added keywords include:
[food truck rental]
[rent a food truck vancouver]
[ice cream truck rental]
[ice cream truck near me]
Planned Actions for August:
Add more relevant, high-intent keywords
Continue expanding the negative keyword list to block low-quality traffic
Improve ad headlines to boost CTR and engagement
Optimize Quality Scores to lower CPCs and improve ad rank
Ongoing daily monitoring and performance tuning
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.