Client :
Polaris Counselling
Monthly Maintenance Report | Sep 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
127
IMPRESSIONS
2.3K
AVG.CPC
$2.27
CTR
5.51%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
$289
Optimization & Management Activities
Reviewed Search Terms to identify relevant and irrelevant searches.
Added Negative Keywords to prevent irrelevant traffic and improve traffic quality.
Reviewed Keywords, CPC, Clicks, Impressions, and CTR performance.
Monitored and optimized Location Targeting to focus on the targeted service areas.
Reviewed keyword-to-ad alignment and overall Ad Relevance.
Monitored ad performance and identified opportunities for improvement.
Reviewed Conversion Tracking and conversion performance.
Monitored the connection between the ads and Landing Page to improve the user journey toward booking.
Continued monitoring campaign performance and making adjustments based on the collected data.
Landing Page Optimization
Based on our review of user behaviour on the landing page, we identified that the number of CTAs throughout the page is currently limited. Next month, we plan to add more strategically placed CTAs to make it easier for users to take action and book a session, with the goal of increasing conversions and bookings.
We also kindly ask you to provide us with more photos of your clinic and Play Therapy environment so we can add them to the landing page. Real photos of the clinic can help users become more familiar with the environment before booking.
In addition, we recommend recording a short video explaining the Play Therapy process and sending it to us so we can add it to the landing page. Showing the environment and explaining the process can provide users with more information and help build greater confidence before booking.
Next Steps
Next month's focus will be on Search Term and Negative Keyword optimization, keyword and ad performance, increasing CTA placements, improving the booking journey, and adding real clinic photos and a Play Therapy video to the landing page.
FAQS
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-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.