Client :
Polaris Counselling
Monthly Maintenance Report | Aug 2026
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
SEO & ANALYTICS
DOMAIN AUTHORITY
LINKING ROOT DOMAINS
SPAM SCORE
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
132
IMPRESSIONS
2703
AVG.CPC
$2.27
CTR
$4.88
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$299
What We've Done
• Researched and organized keywords by search intent and match type (phrase match for broad reach, exact match on the top "near me" terms).
• Built two ad groups: "Play Therapy" for searchers who already know the modality, and "Child Therapist / Counseling" for broader searchers, each with its own tailored headlines and descriptions.
• Wrote and launched Responsive Search Ads, fact-checking every claim (pricing, insurance, free offers) against the actual website before publishing.
• Set up sitelinks (Book a Free Consultation, Meet Fatemeh Heshmati, Playroom Gallery, Verify Credentials), callouts, call button, and location info.
• Added 60+ negative keywords to block irrelevant traffic: crisis hotlines, unrelated services (OT, speech therapy, ABA, behavioral therapy), wrong credentials (psychologist, psychiatrist), court/custody-related searches, competitor and practitioner names, and out-of-area locations.
• Reviewing Search Terms Reports weekly and adding new negative keywords as they come up.
• Setting up call conversion tracking as an interim way to measure leads while we wait on full website tracking.
• Running on Maximize Clicks bidding for now, with no bid cap, so the campaign can gather enough data before moving to a smarter bidding strategy.
Next Steps
• Keep refining negative keywords weekly.
• Raise bids on the best-performing "near me" keywords.
• Switch to conversion-based bidding once we have enough tracked data.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.