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Client :
Peter Chapman
Monthly Maintenance Report | May 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
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Monthly Maintenance Report — May
Prepared by Adicator


1. Overview

This month’s SEO report for Peter Chapman shows encouraging growth in organic traffic and steady domain authority. The site benefits from a solid backlink profile and targeted traffic primarily from Canada, demonstrating its growing relevance and visibility in its niche.


2. Website Authority & Backlink Profile

  • Linking Domains: 60 reputable domains link to the site, supporting SEO strength.

  • Domain Authority: 30, reflecting a strong and authoritative online presence.

  • Spam Score: Very low at 1%, indicating high backlink quality.

  • Backlinks: 166 backlinks contributing to the site’s credibility and ranking power.


3. Traffic and Search Metrics

  • Authority Score: 15, indicating solid SEO health and influence.

  • Organic Search Traffic: 35 visits, a 9.4% increase, showing positive momentum in attracting relevant visitors.

  • Paid Search Traffic: No active paid campaigns currently.

  • Traffic Distribution: Majority of traffic (77%) from Canada, with additional visits from the Czech Republic (11%) and the US (8.6%).


4. Recommendations & Next Steps

  • Maintain and grow quality backlink acquisition to further enhance domain authority.

  • Continue optimizing content for keywords relevant to the target audience and industry.

  • Explore expanding content offerings to attract a broader range of search queries.

  • Monitor geographic traffic distribution for opportunities to focus local SEO efforts.

5. Glossary of Terms

  • Domain Authority (DA): Moz’s score predicting ranking potential on search engines from 1 to 100.

  • Spam Score: Percentage estimating likelihood of low-quality or spam backlinks; lower is better.

  • Organic Search Traffic: Visitors arriving via unpaid search engine results.

  • Impressions: Number of times the site’s link appeared in search results.

  • Clicks: Number of times users clicked the site link from search results.

  • Keywords: Specific search terms users enter into search engines.

  • Backlinks: External links pointing to the website, important for SEO strength.

SEO & ANALYTICS
DOMAIN AUTHORITY
30
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS 
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IMPRESSIONS
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CTR
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GOOGLE ADS CAMPAIGN
CLICKS
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IMPRESSIONS
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AVG.CPC
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CTR
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AD OPTIMIZATION SCORE
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CAMPAIGN COST
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FAQS

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-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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