Client :
Peter Chapman
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Website Monthly Maintenance Report
Peter Chapman
Website: http://peterchapman.ca/
Month: January
Overview
This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.
1. On-Page SEO Score
Current Score: 64
Remarks: The on-page score remains moderate, indicating room for optimization. Improvements can be made by enhancing internal linking, improving content structure, and addressing technical SEO issues such as page load speed and meta tag optimization.
2. User Engagement Metrics
Total Clicks: 2
Total Impressions: 60
Average CTR: 3.33%
Remarks: The CTR is within a reasonable range but can be improved with more compelling meta descriptions, targeted keyword optimizations, and better call-to-actions in search results.
3. Backlink Profile
Number of Backlinks: 54
Linking Domains: 36
Remarks: The website has a decent number of backlinks relative to its domain authority. Increasing backlinks from high-authority domains can help improve search rankings and credibility. Continued outreach and content marketing can enhance the backlink profile.
4. Domain Metrics
Domain Authority (DA): 13
Spam Score: 1%
Remarks: The domain authority is currently low, but the low spam score indicates a healthy link-building strategy. Focus on acquiring backlinks from authoritative sources to gradually improve DA.
Summary and Recommendations
Achievements:
Low spam score, indicating clean and ethical link-building practices.
Website is receiving impressions in search results.
Steady backlink acquisition with 54 backlinks from 36 domains.
Areas for Improvement:
Increase domain authority by securing backlinks from high-authority sites.
Optimize on-page SEO elements (title tags, meta descriptions, internal links).
Improve CTR by refining metadata and incorporating compelling calls-to-action.
Action Plan for Next Month:
Conduct on-page SEO improvements, focusing on metadata, headings, and content structure.
Develop a content marketing strategy to target relevant long-tail keywords and improve search visibility.
Implement a backlink outreach plan to acquire high-quality inbound links.
Conclusion
This month’s performance indicates steady progress with room for improvement in search visibility and domain authority. By focusing on content enhancements, link-building efforts, and on-page optimization, we can drive better engagement and rankings in the coming months.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
13
SPAM SCORE
1%
GOOGLE CLICKS
2
IMPRESSIONS
60
CTR
3.33%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.