Client :
peter chapman
Monthly Maintenance Report | Oct 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Peter Chapman
Reporting Period: October 2025
📌 Overview
Peter Chapman’s website continues to maintain a strong and credible online presence, supported by solid domain authority and a clean backlink profile. The site demonstrates steady visibility for branded and music-related search queries, highlighting ongoing recognition in the creative and entertainment industry.
✨ Executive Summary
In October, Peter Chapman’s website sustained healthy SEO metrics with consistent traffic from name-based and related artist searches. With a strong Domain Authority of 30 and balanced backlink distribution, the website is well-positioned for further organic growth. Strengthening content depth and optimizing for music-related searches can help improve ranking consistency and engagement across key audiences.
🔗 Domain Strength & Backlink Profile
Peter Chapman’s SEO metrics show strong authority and reliability across multiple regions:
Authority Score: 15
Backlinks: 133
Referring Domains: 97
Domain Authority (DA): 30
Spam Score: 1%
Distribution by Country: CA, US, CZ
👉 These metrics indicate a mature and trustworthy domain with a stable backlink foundation, offering a strong platform for ongoing brand visibility and content marketing initiatives.
🔑 Top Queries
The top-performing queries highlight strong branded recognition and association with music-related searches:
“peter chapman” – Impression data: 1K (average positions 6 and 53)
“chris chapman music” – 50 impressions (average position: 76)
👉 These results reflect steady interest in Peter Chapman’s work and related music content. Further optimization with artist-specific keywords and project-based landing pages could help attract broader audiences.
📄 Content Engagement
The site’s focus on music-related content continues to attract relevant visitors. Expanding the portfolio or discography section, embedding videos, and sharing behind-the-scenes stories can boost engagement and keep visitors on-site longer.
⚙️ On-Page SEO & Technical SEO
On-Page SEO: The website effectively captures branded queries but would benefit from optimizing meta tags, alt text, and title structures with music-specific and genre-related keywords.
Technical SEO: The website remains technically sound with no major crawl or indexing issues. Enhancing page speed and ensuring schema markup for music and creative works will further strengthen performance.
🏆 Key Achievements & Next Steps
Peter Chapman’s site has a strong foundation and excellent brand recognition. To enhance visibility and engagement, we recommend:
Content Expansion: Add detailed project pages, discography listings, and blog posts about recent collaborations or releases.
Keyword Diversification: Include non-branded keywords like “music producer,” “composer for film/TV,” or “soundtrack production.”
Audience Engagement: Incorporate multimedia elements (e.g., embedded tracks, interviews, or visuals) to improve dwell time and user interaction.
👉 With its established domain strength and recognizable name, Peter Chapman’s website is well-positioned to grow its organic reach and authority within the music and entertainment sector.
SEO & ANALYTICS
DOMAIN AUTHORITY
30
LINKING ROOT DOMAINS
15
SPAM SCORE
1%
GOOGLE CLICKS
IMPRESSIONS
CTR
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.