Monthly Website Performance Report: Peter Chapman

Reporting Period: June 2025

1. Executive Summary

This month's report for Peter Chapman (peterchapman.ca) indicates a foundational online presence. Your website has an Authority Score of 3 and a Domain Authority of 5, supported by 32 backlinks from 11 referring domains. We are seeing organic search traffic of 17 visitors, driven by 41 keywords. The traffic is predominantly from Canada, with some presence in the United States, highlighting a focused geographic reach.

2. Overall Performance Summary

Peter Chapman's website is in the early stages of establishing its digital footprint through organic search. While current visibility is building, the consistent organic search traffic, coupled with a healthy backlink profile, highlights your emerging influence. Strategic efforts will be crucial to further improve discoverability and attract relevant visitors, building upon this initial foundation.

3. Detailed Performance Metrics

This section breaks down the specific data points that reflect your website's health and how well it is performing in search engines.

• Organic Search Traffic:
  Current: 17
  Keywords Ranked: 41
  Explanation: Organic search traffic refers to visitors who arrived at your website by clicking on unpaid search results. Having 17 organic visitors indicates an initial flow of interested readers and followers to your site. This is supported by ranking for 41 keywords, signifying a relevant presence across various search queries.

• Authority Score (AS):
  Current: 3
  Explanation: Your Authority Score is a comprehensive metric that estimates your website's overall influence and strength within your industry, as perceived by search engines. A score of 3 indicates a solid foundation for online authority, which can be further enhanced over time.

• Backlinks & Referring Domains:
  Total Backlinks: 32
  Referring Domains: 11
  Explanation: Backlinks are links from other websites pointing to yours, acting as "votes of confidence" for your content. With 32 backlinks from 11 unique referring domains, Peter Chapman's website has a healthy backlink profile. This network of external references helps reinforce your website's credibility and search engine ranking power.

• Domain Authority (DA):
  Current: 5
  Explanation: Domain Authority (DA) is a search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). A DA of 5 is a positive indicator of your website's growing potential to rank effectively within the literary sector.

• Spam Score:
  Current: 1%
  Explanation: This score indicates the percentage of linking sites that have characteristics of spammy or low-quality websites. An exceptionally low 1% Spam Score is excellent! It confirms that your backlink profile is healthy and free from harmful links, ensuring your website maintains a positive reputation with search engines.

4. Geographic Reach

Currently, our organic search traffic includes 17 visitors from 41 keywords discovered worldwide. Traffic is predominantly from Canada, accounting for 94% of visitors (16 visitors) and 37 keywords. The United States contributes 6% of traffic (1 visitor) and 4 keywords. This indicates a strong primary audience in Canada, with a nascent presence in the US.

5. Recommendations & Next Steps

To build on this month's performance, we recommend focusing on the following:

• Expand Website Content: Develop more comprehensive and engaging content related to your author profile, books, and literary themes to further attract search engine attention and user engagement.

• Enhance Backlink Strategy: Continue to seek opportunities for high-quality backlinks from relevant literary websites, review sites, or author communities to boost domain authority and search ranking.

• Optimize for Author-Specific Keywords: While overall keyword count is noted, focus on optimizing your website for keywords directly related to your name, book titles, and genres to ensure high relevance for interested readers.

6. Glossary of Terms

To ensure clarity, here are explanations of the key terms used in this report:

• Organic Search Traffic: Visitors who arrived at your website by clicking on a non-paid (natural) listing in a search engine's results page.

• Keywords: The specific words or phrases that users type into search engines. Ranking for more keywords means your website is visible for a wider range of searches.

• Authority Score (AS): A proprietary metric (from Semrush) that assesses a website's overall authority and influence in its niche, based on various factors like backlink profile and organic search performance. Higher scores indicate greater trustworthiness.

• Backlinks: Incoming links to your website from other websites. They are a strong signal to search engines about the credibility and relevance of your content.

• Referring Domains: The number of unique websites that have at least one backlink pointing to your website. A higher number indicates a more diverse and robust backlink profile.

• Domain Authority (DA): A search engine ranking score (developed by Moz) that predicts how well a website will rank on search engine result pages (SERPs). Scores range from 1 to 100, with higher scores indicating a stronger likelihood of ranking well.

• Spam Score: A metric (developed by Moz) that estimates the likelihood of a website having a spammy or low-quality backlink profile. A low spam score is excellent, indicating a clean and healthy link profile.