Client :
Peter Chapman
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Peter Chapman
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 13
Brand Authority: 1
Total Clicks: 1
Total Impressions: 59
Click-Through Rate (CTR): 1.69%
Number of Backlinks: 92
Number of Linking Domains: 56
On-Page SEO Score: 64/100 (Needs Significant Improvement)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 1 click from 59 impressions, indicating very low search visibility and engagement.
The 1.69% CTR suggests that while engagement is moderate, the website is not appearing in search results frequently enough to drive meaningful traffic.
3.2 Click-Through Rate (CTR)
CTR is average, but overall impressions are too low to generate meaningful clicks.
Suggested improvements:Expand keyword targeting to reach a broader audience.
Optimize meta titles and descriptions to be more engaging and encourage clicks.
Implement schema markup for enhanced visibility in search results.
3.3 Backlink Profile & Authority
The website has 92 backlinks from 56 linking domains, which is a good backlink profile.
Brand authority remains at 1, indicating the backlinks are not strong enough to improve domain authority significantly.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 13 (Moderate, but needs improvement)
Action Plan:Increase high-quality backlinks from authoritative sources.
Focus on earning links from relevant industry sites.
4. On-Page SEO Performance
The On-Page SEO Score stands at 64/100, indicating serious areas for improvement.
Recommended actions:
Rewrite meta descriptions and titles to be engaging and keyword-rich.
Expand website content to better target relevant search queries.
Conduct a technical SEO audit to identify and resolve any underlying performance issues.
5. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase impressions by at least 50% through better keyword optimization.
Improve On-Page SEO Score from 64 to 80+ by fixing content and technical issues.
Grow high-quality backlinks to 120+ to improve domain authority.
6. Conclusion
This month’s performance highlights low search visibility and engagement, indicating the need for better keyword optimization, technical improvements, and content expansion.
SEO & ANALYTICS
DOMAIN AUTHORITY
29
LINKING ROOT DOMAINS
13
SPAM SCORE
1%
GOOGLE CLICKS
1
IMPRESSIONS
59
CTR
1.69%
GOOGLE ADS CAMPAIGN
CLICKS
IMPRESSIONS
AVG.CPC
CTR
AD OPTIMIZATION SCORE
CAMPAIGN COST
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.