Client :
Pegah Counselling
Monthly Maintenance Report | Sep 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Pegah Counselling
Reporting Period: September 2025
📌 Overview
Pegah Counselling is building its digital presence, with a modest but growing number of clicks and impressions. The website is gaining visibility for brand-specific and niche counselling-related queries, showing potential for further growth in the mental health space.
✨ Executive Summary
While impressions and clicks remain modest, Pegah Counselling is showing signs of early traction in brand searches. The website’s growing backlink profile and solid SEO foundation suggest that with continued content development and SEO efforts, Pegah Counselling can expand its visibility in the competitive mental health and therapy market.
🔗 Domain Strength & Backlink Profile
The website has a healthy backlink base, with opportunities for further growth:
Authority Score: 2
Backlinks: 110
Referring Domains: 87
Domain Authority (DA): 4
Spam Score: 1%
👉 These results indicate safe and organic growth with a solid foundation for expanding visibility.
📈 Organic Search Performance
The site is showing a modest but positive performance:
Impressions: 151
Clicks: 6
Click-Through Rate (CTR): 3.97%
👉 A strong CTR indicates that users who find the site in search results find the content relevant and are more likely to engage.
🔑 Top Queries
Pegah Counselling is ranking for a mix of brand-related and service-specific terms:
“pegah behbehani” – +27 (30 total impressions)
“local guide program” – +4 (4 total impressions)
👉 These queries reflect brand recognition and interest in specific service offerings.
📄 Content Engagement
The most visited page is the homepage, indicating that users are primarily exploring the core services and background:
👉 This suggests that while the site is still gaining visibility, users are engaging with the main content and learning about the services offered.
⚙️ On-Page SEO & Technical SEO
SEO performance remains positive with room for growth:
On-Page SEO: Content optimization for mental health and therapy-related keywords will help drive more traffic.
Technical SEO: The site is mobile-optimized, secure, and properly indexed, providing a smooth experience for users.
🏆 Key Achievements & Next Steps
Pegah Counselling is in the early stages of building visibility and authority. To build on this, we recommend:
Content Expansion: Develop blogs focused on mental health topics, such as “stress management”, “therapy for anxiety”, and “benefits of counselling”.
Keyword Strategy: Target more service-related terms like “mental health therapy in [location]” to attract local clients.
Backlink Growth: Increase backlinks from mental health blogs, directories, and wellness platforms to boost SEO.
👉 With these strategies, Pegah Counselling can continue to expand its reach and become a trusted provider of mental health services.
SEO & ANALYTICS
DOMAIN AUTHORITY
4
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
6
IMPRESSIONS
151
CTR
3.97%
GOOGLE ADS CAMPAIGN
CLICKS
56
IMPRESSIONS
748
AVG.CPC
$6.14
CTR
7.49%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$344
September Campaign Status Report
The campaign has maintained stable performance since previous months, averaging around 60 clicks per month. However, within this industry, this volume of clicks is considered relatively low.
To improve the current situation, we see two main opportunities:
Increasing the daily budget to allow for more visibility and clicks.
Preparing a new landing page. In previous months, we requested that you record and share a video with our team to place on the landing page in order to improve the conversion rate.
Actions Completed in September:
Added more targeted keywords to expand reach and attract relevant traffic. The new keywords include:
[north vancouver therapist]
[therapists in north vancouver]
[counselling near me]
[therapists west vancouver]
Ongoing Optimization Efforts:
Regularly reviewed the Search Term Report to identify irrelevant queries and added them to the negative keyword list.
Monitored CPC performance to ensure competitive bids while keeping costs under control.
Adjusted ad headlines and descriptions where necessary to improve Quality Score and CTR.
Checked ad placements and impression share to identify opportunities for better visibility.
Ensured proper targeting by continuously monitoring geo-performance and device-level performance.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.