Client :
Pegah Counselling
Monthly Maintenance Report | Aug 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
🌐 Website Report: Pegah Counselling
Reporting Period: August 2025
📌 Overview
Pegah Counselling is continuing to build its online foundation, with growing impressions and steady clicks. The website is showing progress in brand-related searches and has a healthy backlink profile that provides a strong base for future visibility and growth.
✨ Executive Summary: Establishing Presence & Building Awareness
With impressions and clicks beginning to grow, Pegah Counselling is gaining recognition in search engines. The website’s backlink profile and domain trust indicate safe and sustainable growth, setting the stage for more visibility as additional content and local SEO efforts are developed.
🔗 Domain Strength & Backlink Profile
The site is supported by a healthy backlink base and diverse referring domains:
Authority Score: 2
Backlinks: 120
Referring Domains: 82
Distribution by Country: CA
Domain Authority (DA): 11
Spam Score: 1%
👉 These results highlight a safe, trusted foundation for future authority growth.
📈 Organic Search Performance
Visibility is beginning to rise for brand-related searches:
Impressions: 168
Clicks: 5
Click-Through Rate (CTR): 3%
👉 While still early, the site is being discovered by users searching directly for the Pegah brand.
🔑 Top Queries
The website currently ranks for brand-specific search terms:
“pegah” – +6 (7 total impressions)
👉 This reflects brand awareness and shows potential to expand into counselling-specific and service-focused keywords.
📄 Content Engagement
Top pages this month highlight interest in brand identity and services:
👉 These pages demonstrate curiosity about who Pegah is and what services are offered.
⚙️ On-Page SEO & Technical SEO
The site is performing well in both on-page and technical SEO:
On-Page SEO: Clear branding and well-structured service pages provide a strong user experience.
Technical SEO: Secure, mobile-friendly, and properly indexed, ensuring accessibility.
🏆 Key Achievements & Next Steps
Pegah Counselling is laying a strong digital foundation and beginning to attract search visibility. To build on this, we recommend:
Content Development: Create blogs on counselling topics (e.g., anxiety, stress management, family therapy) to target new keywords.
Local SEO: Optimize Google Business Profile and add location-based keywords to connect with local clients.
Service Page Expansion: Build detailed pages for each type of counselling (e.g., couples, trauma therapy) to capture more searches.
👉 With these efforts, Pegah Counselling will grow into a trusted and visible counselling resource in its community.
SEO & ANALYTICS
DOMAIN AUTHORITY
11
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
5
IMPRESSIONS
168
CTR
2.97%
GOOGLE ADS CAMPAIGN
CLICKS
58
IMPRESSIONS
670
AVG.CPC
$6.09
CTR
8.67%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$353
This month, our primary focus was identifying keywords most likely to generate leads. Among them, the keywords west vancouver therapist and north van counselling stood out as the strongest performers, driving more conversions compared to others. To further optimize their performance, the CPC for these keywords was increased to $8 in order to secure higher ad priority, generate more clicks, and ultimately bring in more conversions.
Unfortunately, your current budget is quite limited, which restricts the campaign to only 2–3 clicks per day. This significantly lowers the chances of generating conversions. Therefore, we strongly recommend increasing the daily budget.
Recommendations for Increasing Clicks and Conversions:
The first step is to increase the daily budget to $50/day, which would roughly double the number of clicks compared to the current performance.
The second step is to improve your landing page experience, which will not only provide potential clients with essential information but also improve the Google Ads Landing Page Experience Score, directly impacting campaign performance.
Below are the suggested improvements to your landing page:
Include your full office address in the footer, along with an embedded Google Map.
Highlight credentials and qualifications clearly (e.g., Master’s degree, RCC – Registered Clinical Counsellor, RSW – Registered Social Worker, CCC – Canadian Certified Counsellor, RPsych – Registered Psychologist) for yourself or your team. This builds trust with potential clients.
Add high-quality photos of yourself or your practice environment.
Introduce a FAQ section, covering:
Availability of in-person and/or online sessions.
Target client groups (children, teens, adults, couples, families, LGBTQ+, BIPOC, newcomers, seniors, etc.).
Therapeutic approaches (e.g., CBT, mindfulness, psychodynamic therapy, client-centered therapy, somatic therapy, attachment-based therapy).
Session fees listed transparently.
Insurance coverage, including which credentials (RCC, RSW, CCC, RPsych) are typically accepted by insurance providers in BC.
Working hours (morning, afternoon, evening, weekends).
Information about whether you are currently accepting new clients or have a waitlist.
By implementing these improvements, not only will potential clients benefit from clearer and more trustworthy information, but your campaign performance in Google Ads will also improve significantly.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.