Client :
Pegah Counselling
Monthly Maintenance Report | March 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — March
Prepared by: Adicator
Date: March
1. Overview
This report provides a summary of the Pegah Counselling website's performance and SEO health for March. It includes key insights such as clicks, impressions, CTR, top-performing queries, backlink status, domain authority, and overall on-page health. The goal remains to ensure the website is technically sound, search-friendly, and continually optimized for better visibility.
2. Performance Summary
Total Clicks: 2
Total Impressions: 143
Click-Through Rate (CTR): 1.39%
3. On-Page SEO Score
Current On-Page Score: 91/100
Key Improvements:
Optimized page structure for faster mobile loading and accessibility
Enhanced metadata for location-based SEO targeting
Improved internal linking and service section clarity
4. Top Queries
2438 marine drive west vancouver
5. Top Linking Pages
6. Backlink Profile
Total Backlinks: 20
Linking Domains: 7
7. Domain Authority & Spam Score
Domain Authority (DA): 1/100
Spam Score: 1%
Remarks: The website is in the early stages of SEO growth. Its clean backlink profile and targeted local search query show promise for location-based visibility.
8. Recommendations for April
Add more localized keywords to service and about pages to enhance geo-targeting
Submit the site to mental health directories and local West Vancouver business listings
Create informative content around therapy topics and client FAQs
Encourage satisfied clients to leave Google reviews and link to the website
9. Glossary of Terms
Clicks: The number of times users clicked on your website from search results.
Impressions: How many times your website appeared in search results, even if not clicked.
CTR (Click-Through Rate): The percentage of impressions that resulted in a click. Calculated as (Clicks ÷ Impressions) x 100.
On-Page Score: A score out of 100 that reflects how well your web pages are optimized for SEO.
Top Queries: The most common search terms people used to find your site.
Backlinks: Links from other websites that point to your site — important for SEO ranking.
Linking Domains: The number of different websites that link to yours.
Domain Authority (DA): A score (0–100) that predicts how well a website will rank on search engines. The higher, the better.
Spam Score: An estimate of how "spammy" your site might appear to search engines. Lower is better.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
4
SPAM SCORE
1%
GOOGLE CLICKS
2
IMPRESSIONS
143
CTR
1.39%
GOOGLE ADS CAMPAIGN
CLICKS
51
IMPRESSIONS
628
AVG.CPC
$5.21
CTR
8.12%
AD OPTIMIZATION SCORE
100
CAMPAIGN COST
$266
March Campaign Optimization Report
A/B Testing – Location Adjustment
This month, we conducted an A/B test by removing North Vancouver and its related keywords from the campaign, ensuring that ads were displayed exclusively in West Vancouver. The rationale behind this decision was that your business is located in West Vancouver, and we aimed to target users specifically searching for services in their immediate vicinity.
However, after reviewing the data, we observed a decrease in clicks, primarily due to the lower search volume in West Vancouver alone. As a result, we reverted the campaign settings to their original state to maintain optimal reach and performance.
New Keywords Added
To expand the campaign’s reach and attract relevant traffic, the following keywords were added:
counsellors west vancouver
west vancouver counselling
vancouver counseling
counseling west vancouver
vancouver counselling
in person counselling vancouver
New Negative Keywords Added
To further optimize the budget and improve targeting accuracy, we excluded the following irrelevant keywords:
[abby peterson counsellor]
[adhd clinic north vancouver]
[anxiety treatment]
[bcacc find a counsellor]
[best child psychologist vancouver]
[bipolar support near me]
Landing Page Optimization Suggestions
To build trust and improve user engagement, we recommend making the following updates to the landing page:
Adding the consultant’s photo, name, and professional resume to establish credibility.
Displaying consultation fees and providing clear explanations regarding pricing and payment options.
Including details about the consultation process so users know what to expect before booking an appointment.
If you approve these changes, please send us the necessary details, and we will implement them on the landing page.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.