Client :
Pegah Counselling
Monthly Maintenance Report | April 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Maintenance Report — April
Prepared by Adicator
Overview
This report outlines the website performance for Pegah Counselling over the month of April. The report includes metrics on on-page SEO, domain authority, backlinks, clicks, impressions, top queries, and top visited URLs.
Performance Summary
On-Page SEO Score: 91
Authority Score (DA): 3
Spam Score: 1
Clicks: 9
Impressions: 112
The website demonstrates a strong on-page SEO performance with a score of 91%, indicating that the technical and content optimizations are solid. With a Domain Authority of 3 and a very low spam score of 1, the foundation for search visibility is healthy. Traffic this month came primarily from the United States, with 9 clicks from a total of 112 impressions.
Top Queries
Below is the top search query that led users to Pegah Counselling this month:
pegah behbehani
+11 impressions
Total: 26 impressions
This indicates a growing awareness of the practitioner’s name, suggesting that branded search is becoming a notable entry point.
Top Linking Pages
The website currently has 29 backlinks from 20 linking domains. This is a healthy backlink profile for a local counseling website, but continued efforts in guest posting or directory listings could help build domain authority further.
Top Visited URLs
The most visited pages during the month were:
Recommendations for Next Month
Local SEO Optimization: Continue optimizing for branded searches and ensure Pegah Behbehani’s name is well-represented in online directories and profiles.
Backlink Building: Seek features or listings on local mental health directories or counseling association websites to further improve authority.
Content Expansion: Consider adding a blog or resource center focused on common client concerns (e.g., relationship health, anxiety, personal growth) to attract more keyword traffic.
Online Booking Promotion: Highlight the online booking feature across the site and social media to increase client conversions.
Glossary of Terms
On-Page SEO Score: A measure of how well the website’s pages are optimized for search engines, covering elements like keywords, meta tags, and page speed.
Authority Score (DA): An overall score that predicts how well a domain is likely to perform in search rankings based on backlink quality, trust signals, and other factors.
Spam Score: A risk indicator for search engine penalties; lower scores indicate a healthier backlink profile.
Backlinks: Links from external websites pointing to Pegah Counselling, improving SEO authority.
Linking Domains: The number of unique domains that contain backlinks to the site.
Clicks: The number of times users clicked on the website’s link after seeing it in search results.
Impressions: The number of times the website’s pages appeared in search engine results.
Top Queries: The search phrases that brought visitors to the website.
Top Visited URLs: The most viewed pages on the website during the month.
SEO & ANALYTICS
DOMAIN AUTHORITY
3
LINKING ROOT DOMAINS
2
SPAM SCORE
1%
GOOGLE CLICKS
9
IMPRESSIONS
112
CTR
8.03%
GOOGLE ADS CAMPAIGN
CLICKS
145
IMPRESSIONS
1.4K
AVG.CPC
$5
CTR
10.5%
AD OPTIMIZATION SCORE
100%
CAMPAIGN COST
$690
Actions Taken in April:
This month, we added keywords related to "therapy" and close variants of "counselling" to the search keyword list in order to increase clicks compared to previous months. As a result, we were able to double the number of clicks and gain more impressions. The keywords added to the campaign are as follows:
[west vancouver therapy]
[therapy north vancouver]
[therapy near me]
Additionally, two keywords, "counselling north vancouver" and "personal counseling near me," were added as phrase match keywords to target a broader range of relevant searches. Along with adding phrase match keywords, we consistently added irrelevant keywords to the negative keyword list to prevent unwanted ad triggers.
Recommendations for Improving Landing Page to Build Trust with Users:
To further increase conversions, we recommend increasing the budget from $23 to $50 for more clicks. Additionally, consider adding the following to your landing page:
An image, name, and resume of the counselor
Details about the consultation fees
Explanation of how the consultation process works
If you agree with these suggestions, please send us the relevant information so we can update the landing page accordingly.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.