Client :
Pegah Counselling
Monthly Maintenance Report | February 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
✔
MOBILE VERSION
✔
SEO
✔
ENGINES & SCRIPTS
✔
Monthly Website Maintenance Report
📅 Report Period: February
📍 Website: Pegah Counselling
📌 Prepared by: Adicator
1. Executive Summary
This report provides an overview of your website’s health, SEO performance, and maintenance efforts during the past month. Our focus remains on improving site performance, increasing traffic, and ensuring website security and functionality.
2. Key Metrics Overview
Spam Score: 1% (Healthy)
Root Domain Score: 1
Brand Authority: 1
Total Clicks: 7
Total Impressions: 101
Click-Through Rate (CTR): 6.93%
Number of Backlinks: 9
Number of Linking Domains: 7
On-Page SEO Score: 91/100 (Strong Performance)
3. SEO Performance Analysis
3.1 Clicks & Impressions
The website received 7 clicks from 101 impressions, indicating low visibility but strong engagement among those who find it.
The 6.93% CTR is excellent, meaning those who see the site in search results are highly likely to click.
3.2 Click-Through Rate (CTR)
CTR is strong, but overall visibility is low.
Suggested improvements:Expand keyword targeting beyond branded searches to reach new audiences.
Enhance content depth on key pages to attract more impressions.
3.3 Backlink Profile & Authority
The website has 9 backlinks from 7 linking domains, which is a small but growing link profile.
Brand authority remains at 1, meaning additional high-quality backlinks are needed for credibility.
3.4 Spam Score & Root Domain Score
Spam Score: 1% (Safe)
Root Domain Score: 1 (Low – Needs Improvement)
Action Plan:Strengthen domain authority by acquiring backlinks from mental health and counseling-related sites.
Increase presence in local directories and professional networks.
4. Top 3 Pages Receiving Traffic
1️⃣ Contact Page
2️⃣ Homepage
3️⃣ Booking Page
Analysis:
The contact and booking pages are receiving the most traffic, which suggests users are actively seeking services.
Improving service descriptions and FAQs could increase conversions and engagement.
5. On-Page SEO Performance
The On-Page SEO Score stands at 91/100, meaning the site is well-optimized but can still improve.
Recommended actions:
Create blog posts and educational content on mental health topics.
Optimize meta descriptions and page titles for broader keyword reach.
6. Recommendations & Action Plan for Next Month
🔹 Performance Goals:
Increase impressions by at least 30% through content expansion.
Grow backlinks to 20+ by reaching out to professional organizations.
Improve domain authority from 1 to 5+ through high-quality link-building.
7. Conclusion
This month’s performance shows strong user engagement but low search visibility, indicating a need for expanded content, stronger keyword strategies, and more backlinks.
SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS
7
IMPRESSIONS
101
CTR
6.93%
GOOGLE ADS CAMPAIGN
CLICKS
154
IMPRESSIONS
1.8K
AVG.CPC
$4.51
CTR
8.17%
AD OPTIMIZATION SCORE
95%
CAMPAIGN COST
%690
Google Ads Campaign Performance Report
This month, we focused on refining audience targeting, optimizing ad copy, and improving campaign efficiency to ensure that your ads reach the most relevant users. Our primary goal was to eliminate irrelevant traffic, enhance conversion rates, and improve ad relevance.
Key Actions Taken:
Keyword Refinement for Precise TargetingTo enhance audience specificity, we removed all keywords related to "psychologist" and "therapists" from the campaign.
Now, the campaign exclusively targets keywords related to "counsellor", ensuring that your ads appear only for highly relevant search queries.
This adjustment helps eliminate clicks from users seeking different mental health services, allowing for better budget allocation and higher conversion rates.
Exclusion of Marriage & Family-Related KeywordsSince this campaign is specifically focused on counselling services, we also removed keywords related to marriage and family therapy.
If you wish to target users searching for family and marriage counselling, we recommend setting up a dedicated campaign for these services. Let us know if you’d like us to launch one.
Ad Copy & Headline OptimizationWe reviewed and optimized ad headlines to ensure they align better with search intent and increase click-through rates (CTR).
The updates focus on clarity, user intent alignment, and competitive positioning, making your ads more compelling and effective.
Next Steps & Strategic Focus
Monitor the impact of keyword refinements to ensure that traffic quality improves and conversion rates increase.
Continue A/B testing ad variations to find the most effective messaging for driving engagement.
Analyze search term reports regularly to identify any additional refinements needed for better targeting.
FAQS
-What Does Domain Authority Mean?
It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.
It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.
-What Does Linking Root Domains Mean?
Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.
-What Does Spam Score Mean?
Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.
The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.
-What Does Google Clicks Mean?
How often someone clicked a link from Google to your site.
-What Does Impression Mean?
An impression means that a user has seen (or potentially seen) a link to your site in Search.
-What Does CTR Mean?
Click-through rate. Clicks/Impressions for Google Search clicks.
-What Does The On-Site SEO Score Mean?
The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.
-What Does Organic Keywords Mean?
An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).
-What Does Backlinks Mean?
Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.