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Client :
Pegah Counselling
Monthly Maintenance Report | January 2025
WEBSITE MAINTENANCE
DESKTOP VERSION
MOBILE VERSION
SEO
ENGINES & SCRIPTS
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Website Monthly Maintenance Report
Pegah Counselling
Website: https://www.pegahcounselling.com/
Month: January


Overview

This report provides an analysis of your website’s performance and highlights key metrics for January. It includes insights into your website’s on-page score, search engine visibility, user engagement, and backlink profile.


1. On-Page SEO Score

  • Current Score: 91

  • Remarks: The on-page score remains strong, indicating well-optimized pages and structured content. Further enhancements can be made through schema markup and additional internal linking strategies.


2. Most Visited Pages

Top Pages Driving Traffic:

Remarks: There has been a 20% increase in the number of clicks, showcasing improved visibility and search performance. Further optimizing content around these queries can drive even more traffic.


3. User Engagement Metrics

  • Total Clicks: 6

  • Total Impressions: 61

  • Average CTR: 9.83%

Remarks: The CTR is notably high, reflecting effective metadata optimization. Continued refinement of page titles and descriptions can further enhance click-through rates.


4. Backlink Profile

  • Number of Backlinks: 9

  • Linking Domains: 8

Remarks: The backlink profile is stable. Acquiring additional high-authority backlinks will help improve domain authority and organic rankings.


5. Domain Metrics

  • Domain Authority (DA): Not specified

  • Spam Score: 1%

Remarks: The spam score remains very low, reflecting healthy and effective link-building practices. Efforts should continue to focus on earning links from authoritative and relevant sources.

Summary and Recommendations


Achievements:

  • 20% increase in clicks, indicating improved search visibility.

  • High CTR of 9.83%, demonstrating effective metadata optimization.

  • Low spam score ensuring a clean backlink profile.


Areas for Improvement:

  • Expand keyword strategy to capture more long-tail searches.

  • Acquire additional authoritative backlinks to improve domain authority.

  • Continue refining metadata and content structure for better engagement.


Action Plan for Next Month:

  1. Research and target additional relevant long-tail keywords.

  2. Conduct outreach for more high-quality backlinks.

  3. Optimize meta descriptions and titles for better click-through rates.


Conclusion

This month’s performance reflects steady progress with increased clicks and a strong on-page score. Implementing the recommended actions will help further improve visibility, engagement, and overall website authority.

SEO & ANALYTICS
DOMAIN AUTHORITY
1
LINKING ROOT DOMAINS
1
SPAM SCORE
1%
GOOGLE CLICKS 
6
IMPRESSIONS
61
CTR
9.83%
GOOGLE ADS CAMPAIGN
CLICKS
100
IMPRESSIONS
1.23K
AVG.CPC
$4.81
CTR
8.15%
AD OPTIMIZATION SCORE
95%
CAMPAIGN COST
$481

Actions Taken in January:

  1. Finding the Optimal CPC:
    This month, our primary focus was to identify the optimal CPC for your keywords. However, due to increased competition during the holiday season, CPCs surged, and we had to increase bids up to $7 to remain competitive and secure clicks. As a result, the number of clicks was initially low.

After the holidays, we gradually reduced CPCs to $6, ensuring a good balance between cost-efficiency and click volume. Through testing CPCs in the range of $1 to $7, we determined that $6 is the ideal bid range for your keywords.

  1. Daily Campaign Monitoring & Negative Keyword Optimization:
    The campaign was reviewed daily to ensure smooth performance and address any issues. During this period, some ads were triggered by irrelevant close-variant keywords, which we promptly identified and added to the negative keyword list. Some of these irrelevant keywords include:[abby peterson counsellor]
    [andrew miki psychologist]
    [arabic speaking psychiatrist near me]
    [child and youth mental health vancouver]
    [cognitive behavioral therapy vancouver]

Planned Actions for Next Month:

  • Currently, around 30 keywords in your search keyword list are set as phrase match and exact match, but some have not received any clicks. These non-performing keywords will be removed.

  • New lower-cost keywords identified in search terms will be added to your keyword list to optimize cost-efficiency and drive more conversions.


FAQS

-What Does Domain Authority Mean?

It is really important to define what domain authority is and what isn't in order to point your digital strategy in the right direction.

It gives sites a score ranked between 1 and 100, with the higher end of the scale representing a better outcome. Finding out your score helps you with building your brand and creating a website that you know clients and customers will want to engage with. It will also help you see the areas that may need a little more improvement.

 

-What Does Linking Root Domains Mean?

Number of unique root domains linking to a target. Two links from the same website will only be counted as one linking root domain.

 

-What Does Spam Score Mean?

Upon its first release, Spam Score analysed a website against 17 spam signalling factors, coined by Moz as ‘spam flags’. As the tool evolved, Moz incorporated more spam signalling factors ‘flags’. There are now 27 ‘spam flags’, which we will explain in detail later.

 

The aggregate of these flags is represented by a single score that indicates the likeliness of a site being penalized by Google. The more flags a site accumulates, the higher the Spam Score, and the stronger the prediction that it will be perceived as spammy by Google.

 

-What Does Google Clicks Mean?

How often someone clicked a link from Google to your site.

 

-What Does Impression Mean?

An impression means that a user has seen (or potentially seen) a link to your site in Search.

 

-What Does CTR Mean?

Click-through rate. Clicks/Impressions for Google Search clicks.

 

-What Does The On-Site SEO Score Mean?

The SEO Score is a measure of how well the user-facing and technical aspects of your site contribute to search engine optimization, and ultimately, higher rankings and organic traffic.

 

-What Does Organic Keywords Mean?

An organic keyword is a keyword used to attract free traffic through search engine optimization (SEO).

 

-What Does Backlinks Mean?

 

Backlinks are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.                         

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